In Could 2024, GeoPoll carried out the GeoPoll Media Viewership Survey, a complete survey of Afghanistan’s media panorama, providing an in depth understanding of TV, radio, and digital media consumption throughout the nation, as a observe as much as the Dec 2023/Jan 2024 Media Viewers Panorama report.
The outcomes supply deep insights into Afghanistan’s evolving media panorama and the way hundreds of thousands of Afghans devour tv, radio, and digital content material in 2024, which will help companies, broadcasters, and organizations perceive the viewers panorama on this distinctive market.
Right here, we spotlight some key findings from the examine and supply free entry to the report.
Key Findings
Tv Stays Dominant
Tv continues to be a major supply of data and leisure, with 67% of Afghan adults watching TV at the very least month-to-month. Key findings embrace:
Tolo, Tolo Information, and Ariana lead terrestrial TV channels.
Amongst satellite tv for pc channels, Afghanistan Worldwide dominates with 47% attain, adopted by GEM Bollywood at 36%.
Feminine viewership notably exceeds male viewership for a number of main channels.
Prime time viewing peaks through the 6 PM-10 PM slot
Politics, sports activities, and drama are the most-watched programming genres.
Radio’s Continued Relevance
Whereas radio reaches a smaller viewers than tv, it stays an necessary medium, with 38% of grownup Afghans tuning in month-to-month, largely adults over 18. Listed here are some findings:
BBC maintains the very best listenership with 27.35% attain.
Arman and Azadi observe with 20.69% and 19.33% attain respectively.
Training, information, and politics are the most well-liked radio programming genres.
Digital Media’s Rising Affect
The digital transformation in Afghanistan is clear by means of stable engagement with on-line platforms:
60% of Afghans entry the web on a mean day.
61% use social media platforms day by day.
28% devour tv or video content material on-line.
Digital Platform Preferences:
YouTube leads video streaming platforms with 69% utilization
Fb dominates social media with 47% utilization, adopted by Instagram.
Rising platforms like TikTok and Snapchat present rising adoption at 7% every
Obtain the FREE Report
Wish to dive deeper into Afghanistan’s media panorama? Obtain our complete report back to get insights into:
Media viewers universe estimates, with detailed demographic breakdowns.
Prime Terrestrial and Satellite tv for pc TV Stations by attain and gender, with hour-by-hour viewers monitoring.
Essentially the most watched TV programme genres.
Radio station rankings by attain and gender.
Prime radio genres.
Web entry and utilization.
Prime social media platforms
Prime Streaming Video OnDemand (SVOD) platforms.
Fill out this manner to get the free report:
Implications for Media Stakeholders
Dependable viewers knowledge is essential for sustaining a functioning media ecosystem, particularly in a fancy setting like Afghanistan. The GeoPoll Media Viewership Survey supplies broadcasters, advertisers, and organizations with insights to optimize programming, allocate sources successfully, and perceive what content material resonates most with the general public.
For instance, the information suggests a multi-platform strategy could also be sensible, combining conventional broadcast media with digital channels to maximise attain.
Total, regardless of ongoing challenges, Afghanistan maintains a various and lively media ecosystem, with audiences participating throughout conventional and digital platforms. This additional factors to the persevering with significance of media in Afghan society and its position in maintaining the inhabitants knowledgeable and linked.
To be taught extra about this examine and our work in Afghanistan and the world over, please contact us.
