The one factor traders are on the lookout for that’s lacking out of your pitch (and how you can repair it quick)
“I did all the things you informed me,” he mentioned, his tone extra pissed off than triumphant.
“What do you imply?” I requested, undecided the place this was going. We had simply ran into one another at a convention, and instantly, he was venting at me.
“I constructed the gross sales funnel, precisely such as you described in your articles. I adopted all of the steps. And guess what?”
I may barely get a phrase in as he continued, the frustration pouring out.
“Nothing. Nothing occurred. A complete yr handed. No offers.”
It is a situation I’ve seen play out numerous occasions.
A founder spends months and even years meticulously constructing the right gross sales funnel. They attend conferences, schedule conferences, nurture leads down the pipeline.
However ultimately? Zero % conversion.
The result’s at all times the identical: Devastation. Confusion. Frustration.
“What went unsuitable?” they ask.
The reply is straightforward:
They didn’t have a narrative value investing…
