In March 2024, Undertaking Final Mile partnered with GeoPoll to conduct a survey on smartphone, app, and social media utilization in Mozambique. The target of the examine was to realize an understanding of the cell and social media panorama within the nation, together with the pursuits, attitudes, and behaviors of smartphone customers.
Survey Methodology
The examine was performed in Portuguese utilizing GeoPoll’s Cellular Net analysis platform. Cellular Net is a link-based survey mode that may be taken on a really fundamental cell phone browser.
For this survey, GeoPoll randomly sampled members from the in depth GeoPoll database of cell subscribers in every province in Mozambique. This method is named easy random sampling and accesses the general database every day. The sampling technique was meant to collect knowledge from a variety of age teams, gender, and places inside Mozambique.
To bolster the survey’s attain all through Mozambique, GeoPoll additionally deployed internet advertising channels, leveraging a technique tailor-made to the precise demographics and profiles of the meant respondents.
In complete, 750 respondents participated within the survey. All 11 provinces in Mozambique had been represented, with the biggest segments from Maputo and Maputo Metropolis.
The distribution by gender was 77% male, 22% feminine, and a couple of% that specified “different.” Most respondents fell inside the 25-34 age vary at 61%, adopted by the
16-24 age vary at 23%, and the 35+ age vary at 17%.
All 750 respondents included within the survey had been required to personal or in any other case have entry to a smartphone.
Survey Findings
Key takeaways from the analysis embody:
Though 95% of respondents on this examine personally personal a smartphone and the remaining 5% have entry to a smartphone owned by a partner, member of the family, good friend, and many others., solely 69% of respondents contemplate themselves the first person of the smartphone (suggesting a major variety of shared gadgets).
Barely extra males contemplate themselves the first person (71%) in comparison with ladies (64%).
Girls are extra doubtless than males to have simply began utilizing a smartphone inside the previous yr (10% vs. 5%).
Social media and messaging are by far essentially the most extensively put in and used smartphone apps throughout gender and age teams.
Nearly all respondents use Fb (93%), and most use WhatsApp (81%) and SMS/textual content messaging (79%).
Most smartphone customers no matter gender or age depend on cell knowledge as their main means for accessing the web (93%) and entry the web a number of occasions a day (88%).
Most entry social media a number of occasions a day (87%), primarily utilizing their smartphone (79%), and spend a minimum of half-hour every time they entry it (72%).
Knowledge prices pose the largest problem to utilizing social media and apps (69%), adopted by web connectivity (37%), and privateness considerations (31%).
Perceptions of social media’s impression on native tradition and society skew constructive general. A 3rd of respondents consider the impression could be very constructive (32%), starting from 39% for respondents ages 35+ to 24% for respondents ages 16-24.
Most respondents throughout gender and age teams are utilizing health-related apps or chats on their smartphone (84%), and virtually all specific a minimum of some degree of belief within the apps/chats they use.
When requested which kinds of apps they might prioritize if that they had restricted time, cash, or entry to their telephone, by far the biggest phase of respondents stated well being apps (48%), rising to 52% for ladies.
Click on right here to obtain GeoPoll’s full written report on smartphone and social media utilization in Mozambique.
About GeoPoll
GeoPoll supplies full-service analysis options in additional than 120 nations globally, specializing in low- and middle-income nations. Yearly, GeoPoll completes over 5 million surveys through a number of mobile-based distant and in-person knowledge assortment modes, powered by a community of 10,000+ interviewers from 65 name facilities, native groups, and direct partnerships with cell community operators. Contact us to be taught extra about this examine and our capabilities.
About Undertaking Final Mile
If you could find an ice-cold Coca-Cola product virtually wherever in Africa, why not life-saving medicines? Undertaking Final Mile is a world cross-sector partnership between donors, ministries of well being, and the personal sector that interprets provide chain and advertising and marketing greatest practices from the Coca-Cola ecosystem into personalized options for public well being challenges. We give attention to route-to- market, chilly chain strengthening, and strategic advertising and marketing and communications. We goal to enhance entry, availability, and demand for life-saving medicines and well being providers all the way down to the final mile in Africa. For the reason that first pilot in 2009, Undertaking Final Mile has reworked into a number one public-private partnership for well being. We now have undertaken over 59 tasks throughout 17 African nations, impacting the lives of greater than 43 million individuals.
Discover out extra at www.projectlastmile.com.
