The recent announcement that PG Forsta acquired competitor InMoment has the potential to shake up the staid customer feedback management ...
Over the past year, B2B event teams have faced mounting challenges. A volatile economic and political climate has intensified existing ...
Trust Is Both Cognitive And Emotional Trust is the measure of confidence someone has that a person or organization will ...
2025 started with a bang! Technology and geopolitics are changing so fast that many can’t keep track of the latest ...
In February 2025, I transitioned to the role of Vice President, Research Director, International Security & Risk. With the change, ...
B2B marketers overwhelmingly agree that their buyers and customers expect experiences relevant to their needs and preferences. Yet they struggle ...
Keep in mind the nice previous Garmin Nüvi?! My dad had one. Superior piece of tech 20 years in the ...
Right here’s a bit of truth to wrap your head round: The second-most widespread purpose why CX leaders inform us ...
Forrester has lengthy evangelized the significance of cross-functional B2B alignment. By working in lockstep, advertising, gross sales, buyer success, and ...
For greater than a decade, Forrester has been dedicated to researching AI and ML applied sciences and platforms. Throughout my ...
