Because the daybreak of fintech, monetary providers corporations have struggled to seek out the candy spot of “excessive tech” vs. “excessive contact.” Nonetheless, in right now’s expertise saturated atmosphere, discovering the right stability between automation and private interplay is essential. Whereas expertise permits scalability and effectivity, clients nonetheless worth connecting with a human for complicated monetary selections. This stability — the place excessive tech meets excessive contact — is shaping the way forward for digital banking.
Within the following Streamly video, Finovate Analysis Analyst David Penn speaks with Christopher Hollins, Head of Answer Gross sales and Supply at Silicon Valley Financial institution (SVB), who highlights the transformation of B2B consumer expectations by way of digital channels and the way SVB’s strategy combines high-touch and high-tech methods.
We spend a whole lot of time from a design perspective recognizing the consumer traits each on the patron aspect, in addition to the enterprise aspect, and determining what’s probably the most logical factor we will do to keep away from obstacles and make issues quite simple and simple. We at all times say, “We would like individuals to really feel snug doing banking at 4:17 pm and 4:17 am, which implies that your digital capabilities should be as much as snuff and that you need to be capable of create an expertise that they really feel snug working with you any time of day,” mentioned Hollins.
SVB is a division of First Residents Financial institution that gives industrial and personal banking providers to people and firms. Initially based in 1983, SVB focuses on investing in high-growth corporations that are typically on the chopping fringe of innovation. In reality, 50% of U.S. VC-backed tech corporations with IPOs in 2024 are SVB shoppers.
Hollins sits on the helm of SVB’s International Answer Gross sales and Supply, the place he drives enterprise progress and fosters group motivation. With a deal with gross sales technique, design integration, and product advertising, Hollins’ group has efficiently executed methods that resonate with the distinctive calls for of the fintech trade and the innovation financial system.
For extra video interviews, make sure you take a look at Finovate’s different Streamly content material.
Picture by Leonardo Iheme on Unsplash
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