When startup jargon goes off the rails
Be me — going about my work day, minding my very own enterprise, maybe having fun with a fast espresso by the water cooler (is that too oxymoronic?), when all of a sudden, out of nowhere, I overhear:
“[something something something] synergy.”
Nails on a chalkboard. My mind screeches to a halt. I can’t suppose anymore. It’s just like the roof caved in.
That was me again in my consulting days. (And by the best way, Bizarre Al did this matter nice justice in his masterpiece “Mission Assertion”.)
As we speak, although, we’re not right here to debate consulting phrases. We’re right here for startup phrases.
The startup world is filled with jargon that has unfold as quick as a viral TikTok dance — with related head-scratching confusion concerning why. Whereas a few of these buzzwords have been coined with the perfect of intentions, they’ve morphed into the verbal equal of nails on a chalkboard. Not simply because they’re overused, but additionally as a result of they’re so typically misunderstood.
So, what are these “synergies” of the startup world?
Let me inform you!
