Pudgy Penguins Expands Pudgy NFT Toys To Don Quijote, Japan

Pudgy Penguins, a globally acknowledged non-fungible token brand, continues to have a strong presence in the toy market. Their physical toy line, launched alongside the “Pudgy World” online portal, has seen significant sales success, including major retail partnerships like Walmart and Target. This success has solidified their position as a notable player in the market, outperforming some legacy toy brands.

Pudgy NFT Toys Now Available In Japan

In yet another bold step, the Pudgy Penguins NFT brand has expanded its Pudgy toy offering to Asia. In a July 17 blog post, Lucas Netz, the Chief Executive Officer of Pudgy Penguins, confirmed that the Pudgy Penguins Japanese toy expansion has already begun. Netz noted that the future of Pudgy NFT Toys could be in Asia. Pudgy NFT toys have been spotted in Japan’s Don Quijote stores, specifically the Nagoya Osu Main Building and the MEGA Don Quijote La Park Utsunomiya store.

Pudgy Penguins Japanese expansion begins. The future is in Asia 🐧

— Luca Netz 🐧✳️ (@LucaNetz) July 16, 2025

Don Quijote, often nicknamed “Donki,” is a popular Japanese discount store chain known for its wide variety of products, low prices, and late-night hours. It’s a must-visit for both locals and tourists looking for a unique shopping experience. The stores are known for their bright, eye-catching yellow and black signage and a distinct, somewhat chaotic layout designed to encourage exploration.

Don Quijote, known for its wide array of products and often quirky atmosphere, has over 600 stores in Japan and over 100 stores overseas. This includes stores in countries like Hong Kong, Singapore, Taiwan, and the United States. The company operates under the name “DON DON DONKI” in some overseas locations. Donki joins a rapidly growing list of major retailers that have already listed the Pudgy NFT toys, including Walmart, Target and Walgreens.

Pudgy NFT Toys Overview

Pudgy Penguins, the digital asset firm behind the Pudgy Penguins non-fungible token, launched their physical toy line, “Pudgy Toys,” in 2023, after the initial NFT collection launched in July 2021. The toys were released in partnership with PMI Toys and were initially available online on Amazon and other e-commerce platforms. PMI Toys is a global manufacturer and distributor of branded toys and games.

Each toy comes with a QR code that unlocks traits and collectibles inside of the newly updated version of Pudgy World, an online, open-world game that is powered by zkSync, where players can customize penguin characters, complete story-driven quests, and more. The QR code on every toy offers an additional layer of engagement, enhancing the consumer experience and fostering a community around the Pudgy Penguins brand.

Since all of the existing and upcoming Pudgy Toys are connected to existing pieces of IP, the NFT holders continue to receive royalty payments from Pudgy Penguins’ recently launched licensing platform, OverpassIP, where holders can submit their NFTs to be considered for future Pudgy Toy launches and other brand initiatives. The OverpassIP technology has simplified the licensing process for Pudgy holders by opting for automatic royalty tracking, which in turn has created real-world utility and value for said holders.

Pudgy Toys, a line of plushies, figurines, and collectibles, has received a warm reception among crypto and NFT communities. The presence of Pudgy Penguins figures in Don Quijote stores indicates a successful transition from digital collectibles to tangible products available in a physical retail setting. This move is part of the brand’s broader strategy to reach a wider audience beyond the Web3 space.

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