No person actually understands the torment of being a billionaire, particularly these very imply individuals on the AFR.
After luxurious jet-shaming Mike Cannon-Brookes and outing him because the proprietor of a Bombardier 7500 – you’ll be able to decide one up for round $100 million on Fb market – the Atlassian CEO felt compelled to defend himself on LinkedIn about being a excessive flyer and his firm’s latest naming rights sponsorship of back-of-the-grid Formulation One group Williams.
“I can admire the double-take on Atlassian’s F1 sponsorship as a result of…vehicles = gasoline,” he wrote.
“I’ve had conversations with the FIA [we don’t think he means the Fundraising Institute of Australia, but rather, the Federation Internationale de l’Automobile, the governing body of motor sport], and am impressed with their plans to get to web zero. They’ve proven constant dedication (the 2026 vehicles are 50% electrical, 50% combustion engine, and working on sustainable gasoline),” he stated.
“Atlassian Williams Racing is even additional alongside (see their Sustainability Report). Their drive to web zero mirrors Atlassian’s personal journey.”
Given the variety of instances Williams Racing vehicles retired early in race throughout the 2024 Formulation One season, you possibly can argue they did fairly a bit for sustainability within the sport.
Mike Cannon-Brookes
“F1 can set a world instance for sustainability in sports activities – and I consider it is going to,” Cannon-Brookes wrote.
Then he turned to the elephant within the room, or “the last word mixture of velocity, vary and spaciousness” as Bombardier calls its 982km/h 4-cabin jet with room for 19 individuals.
His flights “even have a web unfavorable carbon footprint” Cannon-Brookes stated “utilizing direct air seize and sustainable fuels for the carbon and contrails, to far exceed my flight footprint” and “my dedication to local weather is as robust as ever”, however there are different points at play.
“I’m not denying I’ve a deep inside battle on this,” he wrote.
“There’s (sic) a few causes I’ve bought a aircraft. Private safety is the first motive (an unlucky actuality of my world), but additionally so I can run a world enterprise from Australia, and nonetheless be a continually current dad.
“So, it is a arduous, continuous trade-off I’ve determined to make.”
We get the household factor 100%, however until you’re an previous boy of Scots School who hasn’t forgotten the day Cannon-Brookes got here into the ruck from the facet in a schoolboy rugby recreation 25 years in the past, who the hell is making an attempt to beat the crap out of a former Cranbrook pupil within the Chairman’s Lounge or first-class cabin?
Aviation is likely one of the most troublesome sectors to decarbonise as a result of distance of flights and the vitality density of gasoline, Cannon-Brookes added.
“I’m nonetheless fairly rattling centered on making an affect at a big scale, eradicating big volumes of emissions via lively investments and philanthropy…and have the proud, scars to show it,” he concluded.
“I’m decided to assist remodel Australia right into a renewable vitality superpower. I’m nonetheless a deep believer that decarbonisation is the one biggest financial alternative for Australia.”
When you’re a founder eager to spend extra time along with your youngsters, be taught extra in regards to the Bombardier 7500 right here.
A Bombardier 7500. Supply: Bombardier
