New Platform Slashes Analysis Time, Boosts Information High quality, and Empowers Researchers with AI
[BOSTON, January 21, 2025] – PG Forsta, a number one analysis and expertise know-how firm, has unveiled Analysis HX, an AI-powered market analysis answer suite designed to extend efficiencies, enhance information high quality, and ship actionable insights sooner than ever.
Market researchers at present spend a good portion of their time managing disconnected instruments and dealing with duties like information setup and cleansing1. Analysis HX can streamline these processes, decreasing handbook effort by as much as 70% and enabling researchers to give attention to delivering insights and driving strategic selections.
“Because the demand for sooner, extra actionable insights develop, the business want instruments that may hold tempo,” mentioned Torbjörn Andersson, Basic Supervisor for Market Analysis at Forsta. “With Analysis HX, we’re enabling analysis groups to give attention to strategic storytelling, ship deeper insights, and create tangible worth—eradicating the roadblocks of outdated techniques and inefficiencies.”
Analysis HX designed for effectivity, intelligence and perception.
Analysis HX expands on PG Forsta’s business main Decipher answer, utilized by 9 out of 10 prime market analysis businesses 1, and Forsta Visualizations. It provides new AI-powered instruments that cut back inefficiencies, together with:
Finish-to-end integration
Streamline workflows by changing disconnected instruments with a unified platform. Analysis HX integrates information assortment, evaluation, reporting, and visualization right into a seamless, linked expertise that simplifies analysis processes and enhances effectivity.
AI-driven automation
Automate time-consuming duties like information preparation and evaluation, slicing conventional analysis time by greater than half2. Let AI deal with repetitive processes, liberating researchers to give attention to impactful insights.
AI summarize, compose & suggest Leverage instruments equivalent to predictive modelling, textual content analytics, and AI-powered summarization to unlock actionable insights from structured and unstructured information.
Scalability for any analysis want
From qualitative research like on-line focus teams to large-scale quantitative analysis, Analysis HX adapts to numerous methodologies, together with CAPI, CATI, and diary research.
Intuitive reporting and visualization
Simplify storytelling with dashboards that make insights clear, actionable, and shareable. Intuitive options enable customers to autogenerate personalized PowerPoint decks with just some clicks.
Remodeling workflows with real-world affect
Early adopters of Analysis HX are already experiencing transformative outcomes, with researchers at a number one international market analysis company drastically decreasing the time spent on tedious duties.
“I diminished handbook information setup from 17+ hours to only one,”
VP at a number one international market analysis consultancy.
“Researchers not have to compromise pace for high quality,” Andersson added. “With Analysis HX, they will confidently ship insights that drive strategic selections sooner than ever.”
To be taught extra about Analysis HX and its transformative capabilities, go to www.forsta.com/options/research-hx/
About Forsta Forsta powers the HX (Human Expertise) Platform – a complete expertise and analysis know-how platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), and Market Analysis – in order that firms can get a deeper, extra full understanding of the experiences of their audiences. Forsta’s know-how, mixed with its workforce of knowledgeable consultants, helps hundreds of organizations throughout quite a lot of industries, together with monetary companies, hospitality, market analysis, skilled companies, retail, and know-how. Forsta is acknowledged as a Chief within the 2024 Gartner® Magic Quadrant™ for Voice of the Buyer. Forsta is a PG Forsta firm. For extra data, go to www.forsta.com.
About PG Forsta PG Forsta is the main supplier of expertise know-how, information analytics, and insights that assist firms higher perceive and serve their clients workers, and stakeholders. PG Forsta powers the Human Expertise (HX) Platform—a collection of expertise and analysis options that break down the silos between Buyer Expertise (CX), Worker Expertise (EX), Affected person Expertise (PX), and Market Analysis. It serves greater than 43,000 purchasers globally throughout healthcare, monetary companies, hospitality, market analysis, skilled companies, retail, and know-how.
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2 9 of the highest 10 Market Analysis Businesses use Forsta know-how – Prime supply businesses from 2020: American Advertising and marketing Affiliation
3 Facet by facet comparability producing a venture the place questionnaire is 30 questions, pattern 5000 respondents, 100 slides in ppt and tables the place demographics are crossed by all questions is the deliverable, fieldwork is 10 days.
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