As displays started right here in Paris in the course of the thirty second annual dinner of the Chambre de Commerce France Israel, the CCFI, it was patently apparent that, particularly throughout wartime, we can’t take the politics out of enterprise, nor the enterprise out of politics, definitely not within the Center East.
“The ceasefire with the Hezbollah is necessary to take away the specter of terrorism, and never simply on paper,” CCFI President Henri Cukierman informed some 300 visitors within the prestigious Pré Catalan eating advanced, nestled amongst bushes within the Bois de Boulogne park. “And now in Gaza, Hamas figures say they wish to negotiate, whereas Iran has been weakened and is afraid of Trump, although it’s powerful to say what he’ll do. All of which means the dynamics of enterprise exchanges with Israel are wanting up.”
Cukierman had sturdy phrases for sure main French firms, saying, “They’ve confronted heavy criticism by pro-Palestinian teams right here for his or her exercise in and with Israel, and in some instances have given in to their calls for.” He cited grocery store big Carrefour, which pulled its merchandise out of shops in West Financial institution settlements.
(On the similar time, in response to calls in neighboring Jordan to boycott Carrefour due to its presence in Israel, the French retail big introduced in early November that it could be closing its shops within the Hashemite Kingdom….”Globes”, November 4)
And there are the endless assaults by populist chief of the sturdy leftist LFI celebration, Jean-Luc Mélenchon, and by its elected parliamentarians, who went as far as to wave Palestinian flags throughout Nationwide Meeting periods.
“One of the best ways to counter all this criticism is, greater than ever, to strengthen financial ties between France and Israel,” he informed visitors, “to proceed to supply French firms an in depth have a look at progressive Israeli merchandise.”
Then 4 French firms obtained trophies for improvement of commerce with Israel: Altavia, a world chief in retail advertising providers, which opened a department in Tel Aviv in June of this 12 months; the GKA legislation agency (Grinal, Klugman, Aumont), which, with assist from the CCFI, represented a number of Israeli firms, together with Israel Shipyards, in authorized motion taken Sogena, the organizer of the EuroNaval enterprise salon, for banning Israeli companies; Michel Remon and Associates, an structure agency that designed and constructed a powerful constructing on the College of Tel Aviv campus; and the Sienna enterprise capital agency.
Visitor speaker and energetic Israel supporter Maurice Lévy made an emotional enchantment. The chairman of the board of world promoting big Publicis, and the founding father of the most important excessive tech salon in Europe, Vivatech, informed the attentive gathering, “The western world expressed sympathy for Israel on October 7-8, however the turnaround was spectacular. I wish to specific my gratitude to these French companies that proceed to help Israel within the face of all of the protests towards it and towards them.”
Noting that the plight of the Israeli hostages doesn’t appear to maneuver anybody, he continued, “I’m not insensitive to the bombing and the destruction in Gaza, however working with established Israeli companies and start-ups contributes to Israel’s survival. And French firms are double winners. You win on the funding degree, and on the private, extra intimate degree, in your hearts, since you are doing one thing righteous.”
Did the French phrase for righteous, “juste”, ring any bells? I didn’t ask anybody. “Les justes” have been non-Jews in nations all through Europe who hid and saved Jews throughout World Warfare II, and have since been acknowledged for his or her valor by Yad Vashem in Jerusalem. Some two thirds of French Jews have been thus saved from the Nazi onslaught.
At my desk, French resident of Tel Aviv Valerie Zarka had various sharp remarks about expertise exchanges. She based Extra Than Digital in 2015, bringing French firms to Israel to show them to the progressive expertise of startups in a variety of fields, from managing personnel and retail gross sales, to security and cyber safety.
“Generally their jaws drop after they see the innovation, however the switch of expertise is just not all the time simple,” she informed Globes. “Generally I group collectively the startups at accelerators, or we go to them one after the other. Both method, the startup world is pushy, whereas the French firms are sluggish and heavy. They usually don’t wish to be the primary to purchase sure software program, or to take innovation dangers.”
She had my consideration, to say the least. “What number of instances have been the French firms the primary to see sure startups and their progressive applied sciences, after which it was American giants who purchased both the software program or the start-ups themselves,” she continued.
Did she have examples? Oh sure!! There was Nutrino, a digital private nutritionist start-up, first proven to French retail big Carrefour at Vivatech in 2017, then bought by Minneapolis, Minnesota-based Medtronic in November 2019, an exit price $100 million. Then there was Datorama, within the area of promoting information analytics, first proven to climate big Meteo France in September 2015, and bought by Salesforce in July 2018 for $850 million. And there was essentially the most publicized of all, Mobileye, first seen by French oil big Complete in March 2016, purchased by Intel a 12 months later for a whopping $15.3 billion, a report exit.
And now? “I wish to make Israeli startups shine with out a thought for politics or faith, however because the battle started in Gaza, the startups have suffered,” she informed me. “Many international firms, together with from France, are going through obstacles to visiting Israel.”
CCFI President Cukierman defined intimately. “The issue is linked to company insurance coverage insurance policies that refuse to cowl visits to battle zones,” he informed me. “Small firms can do what they need, however for main firms, it is vitally sophisticated. It isn’t a authorized challenge, however somewhat is about administrative crimson tape.”
Cukierman additionally famous that, even earlier than the battle, France was ranked eleventh or twelfth in commerce with Israel, far behind Nice Britain and Germany amongst European nations, whereas in total world commerce it ranks fifth or sixth. He and I’ve been discussing this topic for years with out pinpointing any the reason why that is the case.
Eight of the ten folks at my desk, all French, believed that the current arrest warrants issued by the Worldwide Prison Courtroom, the ICC, for Israeli Prime Minister Netanyahu and former protection minister Gallant have been resulting from antisemitism. Even Israeli opposition figures thought the identical. I disagreed, however not eager to let my private politics intervene, I requested Henri Cukierman and Maurice Lévy what they thought.
They agreed with me. Lévy stated, “The ICC arrest warrants are anti-Israeli and essentially unfair, however not antisemitic,” whereas Cukierman informed me, “The arrest warrants are proof of cowardice by the ICC, however not primarily based on antisemitism.”
After which a bit of stories…with longtime organizer Dominique Bourra, the CCFI can be holding its annual CYFI discussion board on March thirty first, 2025, bringing Israeli startups to Paris. The main target has been expanded to cybersecurity, synthetic intelligence, and quantum expertise breakthroughs. That is certainly “one step past”.
Revealed by Globes, Israel enterprise information – en.globes.co.il – on December 2, 2024.
© Copyright of Globes Writer Itonut (1983) Ltd., 2024.
