Solarock, a player in solar self-consumption in France, announced a first fundraising round of €7 million to launch a nationwide franchise network and develop innovative technological solutions to deliver an optimal and transparent customer experience.
The round saw participation from Pale Blue Dot, Noa, Ring Capital, and Kima Ventures.
“We have built a healthy, virtuous, and efficient model that can be replicated in the form of franchises thanks to an expert central team and advanced technological tools. This fundraising will enable us to scale this success nationally. With only 3% of homes equipped for self-consumption, out of more than 13 million compatible homes, the French residential solar market represents a potential of over €200 billion – we have a bright future ahead of us!” said Laure Crémieux, CEO and Co-founder of Solarock.
Founded by Laure Crémieux, Benjamin Barnathan, and Joseph-Marie Valleix, with the ambition to become a reference player in residential and SME solar solutions, Solarock offers a turnkey photovoltaic solution that goes beyond simple installation: precise sizing, the selection of durable equipment, integration of storage solutions (already adopted by nearly half of clients), monitoring of production, and guidance on maximising self-consumption.
The company was born out of the desire to reconnect the French population with solar energy, especially relevant at a time when this power source is becoming key for households looking to increase their independence and reduce energy bills.
In less than six months, its first agency became profitable and has reportedly already enabled hundreds of households to make significant savings while maximising their energy autonomy.
To scale this model, Solarock is launching its franchise model in order to “structure, professionalise, and simplify a sector that is still too complex for individuals“. This hybrid franchise model blends local and centralised operations: local, autonomous entrepreneurs grounded in their territory who build trust with customers, and an expert central team providing technical tools, administrative support, and products.
This structure aims to reduces costs, improves the customer experience, and strives for operational excellence.
This funding will also enable Solarock to enhance its R&D capabilities to design innovative tools, such as advanced monitoring systems and optimised storage solutions, promoting energy autonomy.
The brand is also developing a technological solution for smart control of home electrical equipment and storage, allowing customers to fully optimise their installations. Additionally, clients can now access an in-depth technical study performed by an in-house research office, using AI-powered simulation tools for sizing and maximised self-consumption.
“We are convinced that the future of photovoltaics relies on a winning combination: local and high-quality solutions, rigorous operational excellence, and cutting-edge technological innovations. Solarock embodies this vision perfectly, demonstrating both the rapid profitability of its model and its long-term positive impact. We are proud to support this ambitious team that is redefining the standards of the French solar market,” added Heidi Lindvall, General Partner and Investor at Pale Blue Dot.
