The fortune of Nvidia (NASDAQ:) is intently tied to Massive Tech hyperscalers. Though the AI/GPU designer didn’t title its largest shoppers within the newest 10-Okay submitting on Wednesday, Nvidia’s “Direct Prospects” A, B, and C accounted for 36% of the corporate’s complete income for FY2024.
Provided that these gross sales come from Nvidia’s Compute & Networking division, it’s secure to say these shoppers are seemingly from the Massive Tech cluster similar to Microsoft (NASDAQ:), Alphabet (NASDAQ:), Amazon (NASDAQ:), Meta Platforms (NASDAQ:) and even Tesla (NASDAQ:) for its Grok 3 integration.
In flip, this dynamic between Massive Tech and Nvidia is vital for the corporate’s valuation. When the less expensive DeepSeek AI mannequin got here underneath the general public highlight, Nvidia’s valuation plummeted by over $600 billion on the finish of January, the most important panic sale in US inventory historical past.
In spite of everything, diminished assumed compute energy means fewer knowledge facilities for Massive Tech hyperscalers, decreasing demand for Nvidia’s AI chips. In different phrases, NVDA shareholders ought to account for the focus threat in Nvidia’s consumer profile. However how massive of a threat is it?
Is Microsoft Indicative of Information Heart Slowdown Threat?
Over the week, rumors sprung that Microsoft is scaling again on knowledge heart infrastructure. Specifically, analysts from TD Cowen brokerage speculated, based mostly on provide chain channels, that Microsoft cancelled knowledge heart leases price “a few hundred megawatts” price of capability.
Such a rumor completely complemented the DeepSeek fallout. Nevertheless, Microsoft promptly dismissed this hypothesis as unfounded.
“Final yr alone, we added extra capability than any prior yr in historical past. Whereas we could strategically tempo or modify our infrastructure in some areas, we are going to proceed to develop strongly in all areas.”
Microsoft spokesperson to CNBC
Microsoft emphasised that there isn’t a shift in “any change to their DC [data center] technique”. By the top of fiscal 2025, it’s anticipated that the corporate will deploy ~$80 billion into DC infrastructure, most of it situated within the US.
For individuals who paid consideration to the newest ASML (AS:) earnings, Microsoft’s rebuke of those rumors isn’t a surprise. ASML CEO Christophe Fouquet believes that DeepSeek’s compute value optimizations will solely serve to spice up AI market penetration:
“A decrease value of AI might imply extra purposes. Extra purposes means extra demand over time. We see that as a possibility for extra chips demand,”
It’s anybody’s guess how massive of a consumer Microsoft is to Nvidia, however the aforementioned 36% share of the corporate’s income ($35.1B) is comparatively equally divided between three “Direct Prospects”, at 12% (A) and 11% (B and C).
Ending October for Q3, Direct Prospects A, B, and C absolutely equalized at 12% quarterly income every. Given Microsoft’s $14 billion funding in OpenAI by the top of 2024, along with its Azure cloud compute infrastructure, it’s seemingly that Microsoft is “Direct Buyer B” based mostly on final yr’s outstanding place of 13%.
By area, however Singapore as invoicing and distribution hub, Nvidia owes its gross sales to the US essentially the most at 47%, adopted by Taiwan at 16% and China by 13%.

From fiscal 2023 to 2025, Nvidia’s gross sales to outside-US shoppers dropped from 69% to 53% of complete income respectively, indicating that Nvidia must proceed to work round US-imposed export controls.
Nvidia’s Subsequent Wave of AI Scaling
Your entire AI hype was constructed on Nvidia’s H100 chips, securing the corporate’s ~90% dominance within the AI coaching and infrastructure market. Even DeepSeek owes its coaching to H100 workloads, as considerably nerfed H800s with comparable compute energy. Nvidia deployed these chips to bypass the primary wave of export controls in October 2022.
Now that the AI market is extra mature, diversified and AI fashions are extra sturdy of their outputs, hyperscalers will depend on Nvidia’s Blackwell structure. One such premium cluster, consisting of 36 CPUs and 72 GPUs, comes within the type of GB200 NVL72 resolution, providing drastically higher efficiency than equal H100s.

Previous to DeepSeek reveal, Nvidia CEO Jensen Huang described Blackwell demand as “insane” in October. Within the newest earnings name, Huang reiterated this bullish line, pointing to Blackwell demand as “extraordinary”.
Annualized, Nvidia’s income jumped by 114% for fiscal 2024 to $130.5 billion. In comparison with the LSEG estimate of $38.05 billion, Nvidia topped it at $39.33 billion for the quarter, boosting shareholder confidence at $0.89 earnings per share (EPS) vs $0.84 anticipated.
Primarily based on Blackwell demand, Nvidia now expects ~$43 million in Q1, with a 2% variation in opposition to the LSEG estimate of $41.78 billion. And identical to ASML CEO, Huang too considers DeepSeek growth as a lift to all the AI sector.
“Future reasoning fashions can eat rather more compute. DeepSeek-R1 has ignited international enthusiasm. It’s a wonderful innovation. However much more importantly, it has open-sourced a world-class reasoning AI mannequin.”
Nvidia CEO Jensen Huang in February’s earnings name
Buyers also needs to think about that DeepSeek would possibly really enhance compute energy demand by inviting extra experimentation with completely different fashions that undertake a few of its optimized workflows.
Furthermore, even when DeepSeek lowers the general compute demand by effectivity enhancements, it’s exceedingly seemingly that text-to-video computation alone will push the demand envelope. In accordance with Verified Market Analysis, text-to-video AI market measurement ought to have a CAGR of 36% between 2024 and 2031.
The Backside Line
At first look, the demand for AI knowledge facilities would possibly seem inflated in comparison with the tangible features achieved up to now, particularly given the laborious downside of AI confabulation. Nevertheless, it will be shortsighted to miss the transformative potential of AI as a revolutionary know-how.
The present push to construct AI-powered techniques is just not a fleeting development however a deliberate, strategic effort. AI’s purposes are nearly limitless, starting from mundane content material era to hegemony know-how developed by Palantir (NASDAQ:).
On this context, Nvidia stands out as a first-mover with unmatched aggressive benefit on this quickly increasing sector. For the reason that preliminary wave of AI hype three years in the past, Nvidia has persistently stayed forward of the curve, with its Blackwell structure now positioned as the subsequent main improve cycle for the business.
In flip, the Blackwell platform is poised to grow to be the inspiration for the subsequent wave of AI utility proliferation. Massive Tech hyperscalers, by their cloud computing options, will drive this adoption, and Nvidia’s market management ensures it stays the first beneficiary of the ensuing economies of scale.
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Neither the creator, Tim Fries, nor this web site, The Tokenist, present monetary recommendation. Please seek the advice of our web site coverage prior to creating monetary selections.