Trading and investment platform eToro has signed a multi‑year
agreement to become the Official Trading Partner of Nottingham Forest FC for the 2025/26 season.
The deal covers both the Men’s
and Women’s
teams.
The partnership comes as betting
brands face new restrictions on Premier League shirt sponsorships. Retail
trading platforms such as eToro are increasingly appearing in sports marketing.
In July this year, eToro began sponsoring Premiership
Women’s Rugby. This
made it the first company to sponsor both men’s and women’s title races.
The company has also sponsored the men’s football league since 2023.
Expanding Sports Partnerships and Gender Focus
“By
supporting both NottinghamForest’s Men’s and Women’s teams, we’re doubling down on
our commitment to close the gender gap, in both the finance and sports spaces,” StephanieWilks‑Wiffen,
Director of Marketing at eToro, said.
The NottinghamForest
deal expands eToro’s
involvement in sports alongside existing partnerships with CrystalPalace, Everton, and WestHamUnited.
The company’s LoudInvesting
campaign aims to promote equality in sport and reduce the gender investment gap
by making investing more accessible and visible.
Sports Sponsorship Expenditure
According to Matt House, CEO of SportQuake, eToro spent
$10.7 million on sponsorships in 2024–25. This placed it among the top trading
brands globally. While football is the main focus, opportunities also exist in
F1, basketball, and regional sports. House noted that official club
sponsorships provide cost-effective marketing for digital trading platforms.
Branding and Fan Engagement
Under the new agreement, eToro branding will appear across
the CityGround on
matchdays. This includes pitch‑side LED boards, stadium screens,
and interview backdrops. The partnership also includes digital campaigns, a
match‑day
fan zone, and a season-long series of co‑branded content offering
data-driven football insights.
eToro Reports First Earnings as Public
Meanwhile, eToro
released its first earnings report as a public company. Net contribution
rose 26% to $210 million in Q2 2025, up from $167 million a year earlier, while
GAAP net income remained flat at $30.2 million. Adjusted net income, excluding
$15 million in IPO-related costs, increased to $54.2 million.
Funded accounts grew 14% to 3.63 million, and assets under
administration jumped 54% to $17.5 billion. Compared with Q1 2025, net
contribution fell 3% and net income declined nearly 50%. The company ended June
with $1.2 billion in cash and short-term investments.
This article was written by Tareq Sikder at www.financemagnates.com.
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