Skechers just launched Luna, an AI-powered in-store assistant that chats with shoppers, gives style advice, and learns what you like, all while quietly collecting data about your preferences.
Debuting at Skechers’ new flagship store in Singapore’s tech-forward Punggol Coast Mall, Luna is more than a novelty. It’s part of a broader shift toward “phygital” retail, where physical and digital experiences blur into a single, data-rich shopping journey.
About Luna
AI Stylist in-store: Luna uses speech-to-speech AI to suggest shoes and outfits based on what you’re wearing or browsing.
Always-on experience: Shoppers can continue the chat later on Telegram, making the assistant portable beyond the store.
Real-time personalization: Luna adapts its recommendations using live data, bridging AI tech with human-like engagement.
What Skechers says
“With Luna, we’re enhancing the retail journey with a unique, social, and interactive experience,” said Irene Lee, Senior GM at Skechers Singapore. “It’s part of our DNA to connect with customers through innovation.”
This isn’t just about selling shoes. Luna is a data funnel, every conversation helps Skechers refine its inventory, marketing, and design decisions. As Manolis Perrakis of We Are Social Singapore put it: “Agentic AI is the backbone of future consumer-facing systems.”
Shoppers’ advantage:
You’re not just talking to a kiosk, you’re contributing to a feedback loop. With every chat, AI learns your taste and nudges you toward certain products. It’s convenient, yes, but also quietly powerful and potentially invasive.
Privacy alert:
As conversations shift to messaging apps like Telegram, where interactions feel more private, users may not realize how much they’re sharing or how that data will be used.
The challenge
Can Skechers scale this slick AI setup across older stores with less tech infrastructure? And can they maintain human warmth in a system that automates personal touch?
Skechers’ Luna is part chatbot, part personal stylist, and part silent observer. It’s a glimpse into retail’s AI-powered future, where shopping is seamless, smart, and just a little bit surveilled.
Would you take fashion advice from a machine that’s watching you? Skechers is betting you will.
