Your funnel has way too many steps (and it’s killing your conversions)
Marketers lose sleep over funnels.
Not because of conversion rates.Not because of abandoned carts.Not because of traffic sources.
But because they’re overthinking it.
For 6 months, I’ve been silently testing 30 different marketing funnels across 5 different industries, from SaaS to e-commerce.
As the founder of Likeflare, the marketing consultancy that’s helped high-growth brands craft marketing that doesn’t feel like marketing, I’ve spent over $189,000 on ads to get statistically significant results.
My experience building a six-figure e-commerce business in just a few months taught me one crucial lesson that applies to every marketing funnel I build:
Simpler converts better. Way better.
Here’s the winning funnel that outperformed everything else I tested:
A focused 2-step checkout landing pageA streamlined checkout page
