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How to Write About 1 Idea in 32 Different Ways (Without Repeating Yourself) | by Matt Giaro | The Startup | Apr, 2025

How to Write About 1 Idea in 32 Different Ways (Without Repeating Yourself) | by Matt Giaro | The Startup | Apr, 2025
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The easiest way I found to write a lot of content, fast

The Startup
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Most writers don’t have an idea problem.

They have a packaging problem. They don’t know how to write about the same thing in dozens of different ways.

Because here’s the truth: You don’t need more ideas. You need more mileage out of the ideas you already have.

Instead of racking your brain every day, coming up with ideas…

The easiest way to stay consistent is to take one idea and talk about it from different angles.

That way you’ll be able to create more content way much faster.

The method I’m going to share with you is a method that I’ve been using every day and allowed me to publish daily for 5 years.

People crave instructions.

A step-by-step format removes the guesswork and makes it feel doable.

Lay out exactly what to do each day or week.

Make each step simple, specific, and idiot-proof.

Example: How to Lose 10 cm of Belly Fat in 30 Days (Step-by-Step)

Proof > theory.

Telling your story builds trust (especially if you started where your audience is right now.)

Don’t make yourself the hero. Make your struggle the hook.

Then share exactly what worked, without sugarcoating it.

Example: I Lost 10 cm of Belly Fat in 2 Weeks — Here’s What Worked

And if you failed?

I Tried To Lose 10 cm of Belly Fat in 2 Weeks — Here’s What Happened

People hate wasting time and making mistakes.

Show them what they’re doing or could do wrong.

Break down the 3–5 most common mistakes and explain why they backfire.



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