MyDriveHero isn’t simply one other tech startup—it’s a mission-driven platform tackling certainly one of Australia’s most crucial points: street security.
Co-founded by Rick Markham, Josh Wong, and Blake Robinson, the app gamifies driving habits, turning secure behaviour into money rewards. The journey started with a private tragedy and advanced right into a nationwide initiative serving to drivers save lives—and cash.
“MyDriveHero was based by Rick Markham,” explains Blake Robinson. “Rick was profoundly impacted by the tragic demise of a younger girl attributable to distracted driving brought on by cellphone utilization. This devastating incident underscored the pressing want for change, inspiring Rick to behave and create a platform to advertise safer driving habits and stop such tragedies sooner or later. Josh and I got here on board to deliver his imaginative and prescient to life and launch the app nationwide.”
With backgrounds spanning enterprise, finance, and community-focused initiatives, the trio mixed their experience to construct an app that incentivises safer roads via revolutionary know-how.
Innovating via challenges
MyDriveHero goals to make our roads safer Supply: Instagram
Constructing one thing distinctive is rarely straightforward, and the workforce confronted its justifiable share of hurdles. “As MyDriveHero is extraordinarily distinctive, the most important problem just isn’t having many tried and examined methods,” Blake admits. “Getting snug with failing—and failing quick—has been the most important problem but additionally the most important reward.”
This willingness to be taught and adapt has formed the platform’s success. The app has already tracked over 37 million kilometres and awarded over $180,000 to drivers. Blake says these achievements aren’t any accident.“
Studying from our customers and analysing information is on the core of every little thing we do. When our customers most well-liked money rewards over a factors system, we made the shift. The information confirmed this was the correct resolution, validating the facility of user-driven innovation.”
Turning secure driving right into a recreation
At its core, MyDriveHero makes use of gamification to alter driver behaviour. The app encourages higher habits by rewarding customers with money and monitoring their security scores whereas making the expertise enjoyable and fascinating. “We don’t simply suppose it really works—it’s a truth,” Blake says. “Since launch, our customers have collectively pushed practically 40 million kilometres, leading to a 23 per cent discount in unsafe driving behaviours, particularly focusing on dashing and distraction.”
The app calculates a driver’s security rating utilizing cutting-edge know-how and partnerships with international mapping suppliers. “Our security rating is designed to handle the 2 main causes of street fatalities: dashing and distraction,” Josh explains. “Each consumer begins with an ideal security rating of 100/100, which decreases with every infraction. However at MyDriveHero, there aren’t any zeros—each driver earns one thing.”
Celebrating milestones and consumer success tales
Whereas technological developments drive the platform ahead, it’s the real-world affect that motivates the workforce. “Nothing stands out as a lot as every time we see the general security enchancment proportion enhance throughout our neighborhood,” Blake says.
“The primary time we noticed it click on over from 0 per cent at launch to 1 per cent was unimaginable. Just lately, seeing it transfer from 19 per cent to twenty per cent was simply as rewarding.”
The workforce has additionally celebrated life-changing consumer tales. “Taylor Kelly, the winner of our second automotive giveaway, has an inspiring story,” Blake says. “As a P-plate driver, she found MyDriveHero throughout a pivotal second and remodeled her driving habits. Since then, she hasn’t obtained a single superb. Her dedication paid off when she gained a brand-new automotive, displaying how the app empowers safer driving and rewards optimistic change.”
Increasing horizons and saving lives
Because the app evolves, the workforce is dedicated to rolling out new options, similar to an in-app chat operate and enhanced earnings monitoring. Worldwide enlargement can also be on the horizon, with plans to develop past Australia by 2025.
The last word reward for Blake and his co-founders is understanding their app makes a distinction.
“Our ecosystem is actively decreasing the dangers of dashing and cellphone distraction,” he says. “We’re saving lives and serving to extra individuals return house safely. That’s what we outline as true success.”
So, what’s their message for drivers contemplating MyDriveHero? Blake sums it up: “It’s not nearly incomes rewards—it’s about making an actual distinction in your driving habits, your security, and your life.”
MyDriveHero is proving that optimistic reinforcement can reshape street security. Whether or not you’re motivated by money rewards, gamification, or the prospect to enhance your habits, the app affords a compelling solution to drive change—one kilometre at a time.
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