Danish Leaf, an InsurTech startup automating insurance and pension advisory and broker services for businesses, has raised €1.7 million in its first funding round to further develop and scale their platform for SMEs.
The round was led by German investor Caesar Ventures, with support from EIFO. Caesar Ventures brings expertise in insurance and has previously backed successful European InsurTechs, including Clark.
“Companies have traditionally had two choices: handle insurance themselves or pay an external advisor. The problem is that businesses often lack the time and understanding of insurance and pension, while external advisors lack insight into the company and don’t provide the full overview,” says Mads Gjerrild, CEO and Co-founder of Leaf.
Since launching its platform in 2024, Leaf has reportedly helped more than 600 companies improve their insurance coverage. Their data shows that over 80% of companies either lack essential coverage, pay for unnecessary policies – or both.
Leaf’s platform uses thousands of data points, including detailed accounting information, to understand a business and assess its insurance needs. This insight is updated daily, and the platform provides recommendations when coverage needs adjustments, or the supplier should be switched.
This ensures that businesses are always aware of uncovered risks – or overpayment – without having to spend time figuring it out themselves.
“Our platform continuously collects data from the business, alerts them when it’s time to change their insurance or pension setup, and matches them with the best policies, prices, and terms available in the market – tailored to their industry, size, and needs,” Gjerrild explains.
Leaf offers a full-service solution where everything is gathered in one place. Businesses are provided with a complete overview of their insurance and pension setup, along with ongoing recommendations to reduce risk or optimise pricing. The platform also allows them to report and manage claims directly.
“For too long, insurance has meant long meetings and heavy PDFs, leaving companies confused and unable to make informed decisions. We want to make insurance and pension something businesses understand – and can act on with a few clicks, without needing hours of effort or an expert degree.
“To date, Leaf has saved customers an estimated DKK 7–9 million annually in unnecessary insurance costs and helped arrange over 500 new, relevant policies. Our claim advisory has also saved several companies from financial disaster – an area that we take great pride in,” adds Gjerrild.
The aim is to give businesses back control – and the tools to make the best decisions for their risk management.
“Small and medium enterprises have been neglected for the longest time when it comes to best financial advice and coverage. The data driven, customer centric and independent approach of Leaf leads to the best outcome for SMEs. We are very happy to partner up with the great founding team” says Carolin Gabor, Partner at Caesar Ventures.
“We want to fundamentally change how things are done. This funding will help us improve our value proposition and increase automation, so we can deliver outstanding service and breathe new life into this old industry,” says Gjerrild. “We work with companies that are willing to challenge the status quo. Now we’re getting ready to scale – to help more businesses while maintaining the high standard of service our customers have come to expect.”
