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Apple Just Launched A $20 Subscription That Will Make Repair Shops Cry | by Jano le Roux | The Startup | Jul, 2025

Apple Just Launched A  Subscription That Will Make Repair Shops Cry | by Jano le Roux | The Startup | Jul, 2025
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Would you abandon your local repair shop for Apple?

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Overhead view of various Apple products.
Apple

I’ve broken 12 Apple devices in my lifetime.

No, I’m not proud of it.

I’ve cracked more screens than I can count. Some in the stupidest ways.

I’ve watched my MacBook fall off tables, my AirPods disappear into the ocean, and my Apple Watch survive an accident that I definitely shouldn’t have attempted at 27.

Each time, I faced the same miserable choice:

Pay Apple’s insane repair prices or find a sketchy third-party shop that might make things worse.

Well, Apple just eliminated that choice entirely.

They launched AppleCare One — a $20 monthly subscription that covers up to three devices with unlimited repairs, battery replacements, and even theft protection.

And every local repair shop owner just felt their stomach drop.

Apple isn’t just selling you a phone anymore. They’re selling you peace of mind on a monthly basis.



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Tags: AppleCryJanoJulLaunchedRepairRouxShopsStartupSubscription
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