This 12 months, Forrester’s B2B Summit EMEA goes to really feel totally different when it takes place on 7–9 October in London. Primarily based on precious suggestions from contributors such as you, we’re evolving the occasion to focus extra on sensible, hands-on studying and elevated peer interplay, much less so on theoretical fashions.
As synthetic intelligence continues to form the way forward for enterprise, the Summit will delve deep into what it means to reinvent within the age of AI, exploring the essence of human ingenuity and creativity in methods machines can’t replicate.
Listed below are a number of of my analyst picks that I feel you’ll take pleasure in:
GenAI hackathon. Sure, it does really feel cheeky to have a session I’ll be main as an analyst choose (!), however having taken half as a delegate beforehand, I can testify to the vitality and creativity that will likely be within the room. There’s restricted house out there, so that you’ll have to register, however if you happen to miss out, there’s a lighter model happening on Tuesday, as properly.
Tracks for technique, management, course of, and expertise. Selecting favourites from the 4 tracks is a bit like selecting a favorite baby, however right here goes: On Tuesday, why not try “The Future Of B2B Purchaser Interplay” or “Harness Psychological Fashions To Create Strategic Alignment,” adopted by “Your MQL Habit Prices You Tens of millions” earlier than becoming a member of a workshop or roundtable. On Wednesday, I’d select from “The Altering Necessities For Frontline Advertising Leaders” or “Align Your Associate Ecosystem Imaginative and prescient To Develop In Right this moment’s Dynamic Market” earlier than catching “Use Generative AI To Improve Content material And The Buyer Expertise” proper earlier than lunch and the closing keynotes.
Case research galore. We all know everybody loves to listen to case research, so we’ve got doubled down on them. In addition to our normal Return On Integration Honours and Programmes Of The 12 months Award winners, we’ll even be that includes consumer spotlights in every of the tracks, and occasion sponsors may also share case research. You’ll be capable of hear from the likes of Shell, SAS, Experian, Siemens, Palo Alto Networks, Cora Methods, InfoCert, and extra.
I hope this helps encourage you to come back alongside and construct your personal thrilling agenda. Please word that a few of these classes have restricted capability and so would require advance registration.
Forrester’s B2B Summit EMEA 2024 runs from 7–9 October and takes place on the InterContinental London – The O2. Click on right here to register and safe your house!
