Why Brands Need Consistent Influencer Presence in 2025
I’m convinced the next era belongs to AI brand ambassadors.
I’ve watched influencer marketing evolve into a must- have strategy over the past few years. But working with human creators has its limits.
Even the best influencers change over time. Personal brands shift, and suddenly your dream collaborator no longer fits your market strategy.
Costs are significantly higher too. Yes, premium talent deserves premium rates. But the loyalty of influencers remains divided across multiple partnerships.
Scaling on demand? Nearly impossible. There’s only so much content one person can create.
With AI personas, brands can do so much more!
AI personas deliver always- on-brand, consistent messaging.You own your AI personas completely with full creative control.You can deploy one trusted face across campaigns, markets and formats without fatigue and can scale easily.
The data speaks for itself. Take Shudu, the world’s first digital supermodel. She has 238k followers on Instagram. Created by Cameron-James Wilson, the founder of The Diigitals Agency in England, Shudu has collaborated with Cosmopolitan, Vogue, BMW, and more!
Shudu was inspired by the South African Barbie doll and real models such as Grace Jones, Naomie Campbell or Alex Wek. She reportedly earns £2,600 per post.
Or consider Kyra, India’s first AI influencer, developed by Futr Studios. Hailing from Mumbai, she has made her appearance on Shark Tank India, and has 242k followers on Instagram.
Kyra loves yoga, traveling, and empowerment and describes herself as a “Dream chaser, model and traveler.”
As you can see from her Instagram stories, she has collaborated with top brands like boAt, Realme, and Colors.
She has even won the WhatsNext 2023 AI Creator of the Year award. Just 3 posts, 2 stories, and 1 reel of hers generated an Estimated Media Value of €11k.
