A new partnership between Donor-Advised Fund (DAF) provider Endaoment and philanthropic advisory firm Active Cause will help creatives, athletes, entertainers, and influencers make charitable donations in cash, stock, crypto, and other assets.
A DAF works like a charitable investment account, enabling investors to make tax-deductible contributions and to recommend charitable grant outlays from the fund, while the assets grow in value over time.
Founded in 2020, Endaoment made its Finovate debut at FinovateSpring 2024 in San Francisco. Robbie Heeger is President and CEO.
Next-generation Donor-Advised Fund (DAF) provider Endaoment has teamed up with philanthropic advisory firm Active Cause. The partnership combines Endaoment’s DAF infrastructure with Active Cause’s experience in serving the philanthropic needs of athletes, creatives, entertainers, and other influencers. Active Cause clients will be able to leverage the Endaoment platform to set up their own personalized DAFs where they can make charitable donations in cash, stock, crypto, as well as other assets.
“Active Cause is leading a cultural shift in philanthropy by centering creatives, athletes, and entertainers,” Endaoment President and CEO Robbie Heeger said. “We’re proud to provide the technology and infrastructure that allows their members to give seamlessly and confidently, while tracking their impact in real time.”
A DAF is a financial vehicle that acts like a charitable investment account. Contributions to DAFs are irrevocable to the sponsoring 501(c)(3) organization, which gains legal control over the funds. And while funds cannot be withdrawn for personal use, contributors—donors—still retain advisory rights over how the funds are invested and ultimately distributed.
DAFs provide donors with immediate tax benefits, enabling them to deduct the full amount of the contribution from their tax bill. The invested assets appreciate and grow tax-free over time and donors can recommend grants from the fund to qualified charities as they deem appropriate.
The partnership will embed charitable giving options directly into Active Cause’s membership platform, empowering influencers to support the causes that matter most to them. In addition to providing streamlined, simplified philanthropic service and tax advantages for creatives with often high-but-unpredictable income streams, the personal DAFs also offer a degree of privacy to help keep charitable donations out of the headlines.
“Our partnership with Endaoment gives members access to a modern platform that makes giving easier, faster, and more transparent,” Active Cause Co-Founder and CEO Yonis said in a video statement posted on LinkedIn.
Active Cause has more than 20 athletes, artists, and creators who have launched funds through the company and granted more than $10 million to community organizations as of 2025. The company provides philanthropic strategy and impact monitoring on key metrics like tax savings and fund growth. Working with Active Cause streamlines philanthropic processes, cutting administrative time by up to 50%, and lowering administrative costs to as low as 1.5% for DAFs greater than $10 million.
Founded in 2020 and headquartered in San Francisco, California, Endaoment made its Finovate debut at FinovateSpring 2024. Earlier this year, the company launched its Farcaster mini-app that helps users “convert emotional resonance into immediate impact.” The app enables users to find and donate to causes directly within their social feed and to share giving opportunities with those in their network. Donations can be made in USD, USDC, or ETH.
Photo by Tara Winstead
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