By Simon Hewitt, CEO & Innovations Officer at OtherPay
Introduction
Since the introduction of the payment card in the mid-20th century, the payments industry has seen surprisingly few transformative innovations.
Beyond the advent of NFC (Near-Field Communication) technology enabling contactless payments, the most notable development has been the use of mobile phones to emulate payment cards.
This emulation, while convenient, does not replace or fundamentally alter card functionality; it merely replicates the same processes in a different form factor.
This limited scope of innovation raises important questions about the payments ecosystem and its resilience to transformative change.
The Inertia of Global Payment Infrastructure
One of the primary reasons for this stagnation lies in the vast and entrenched global payment infrastructure.
From point-of-sale (POS) terminals and payment processors to interbank networks and settlement systems, the infrastructure supporting payment cards represents a colossal investment spanning decades.
The prospect of replacing this infrastructure with an entirely new payment paradigm is daunting, both logistically and financially.
The sheer scale of this task renders it almost unthinkable for businesses and governments alike.
This entrenched infrastructure has created a high barrier to entry for disruptive innovations. Instead of pursuing entirely new payment systems, the industry has focused on incremental changes, such as enhanced security measures (e.g., EMV chips, tokenization) and expanded functionality (e.g., contactless payments, proximity tracking, behavioural analysis, etc..). These changes, while important, address symptoms rather than the root causes of issues like fraud and inefficiency.
The Cost of Reactive Mechanisms
Current investments in payment security are largely reactive, aimed at detecting and mitigating fraud after it occurs. Fraud prevention tools – ranging from machine learning algorithms to real-time transaction monitoring – are expensive and require constant updates to address evolving threats. Despite these efforts, payment fraud remains a persistent issue, with global losses running into billions of dollars annually.
This reactive approach highlights a paradox: instead of addressing the fundamental flaws in the payment card model, stakeholders continue to pour resources into systems that manage its vulnerabilities. While these investments may reduce fraud in the short term, they do not eliminate the underlying problems, such as the reliance on static credentials that can be stolen or duplicated.
A Case for Fixing the Problem
Given this landscape, it’s worth asking: why not focus on a solution that addresses the root causes of payment card vulnerabilities without necessitating a complete overhaul of the existing infrastructure? Such a solution could:
1. Leverage Existing Systems: By building on the current payment infrastructure, a new solution could achieve widespread adoption without requiring significant changes to POS terminals, network protocols, or back-end system.
2. Enhance Security: Implementing dynamic, context-aware authentication methods would reduce reliance on static credentials, making it harder for fraudsters to exploit stolen information.
3. Streamline Costs: By addressing vulnerabilities at their source, stakeholders could reduce the need for costly fraud detection and mitigation measures.
4. Improve User Experience: A well-designed solution could offer seamless, intuitive interactions for consumers, maintaining the convenience of payment cards while enhancing trust and security.
5. Ensure Continuity: A solution that meets these conditions would ensure consistency and continuity between in-store and online purchasing, effectively eliminating the concept of a card-not-present transaction.
The Path Forward
The payments industry stands at a crossroads. Continuing to invest in reactive measures will only perpetuate the cycle of fraud and remediation, with diminishing returns.
In contrast, a proactive approach – one that fixes the systemic flaws in payment card technology while preserving the existing infrastructure – offers a path to long-term stability and innovation.
This approach requires collaboration among financial institutions, technology providers, regulators, and other stakeholders. It also demands a willingness to challenge the status quo and embrace solutions that prioritize security, efficiency, and user experience without the need for a wholesale replacement of global payment systems.
If it ain’t broke, don’t fix it?
While perhaps overly simplistic, consider what happens when a solution truly fulfils its purpose.
The wheel was invented around 3,500 BCE in Mesopotamia, and there’s little about it that ever needed fixing. Unfortunately, the same can’t be said for the payment card industry, which remains stuck in a constant cycle of fix, suffer, and repeat.
At OtherPay, we’re not claiming to have invented the financial equivalent of the wheel – but we do believe it’s time to stop patching problems and start solving them for good and we have a range of products that were developed with that clear objective in mind.
