Jeulia’s new jewelry collection, “Midsummer Night,” is is designed for those who wish to connect emotionally with nature’s beauty. Inspired by William Shakespeare’s famous play A Midsummer Night’s Dream, Jeulia transforms romance, freedom, and the magic of desires into wearable art. The collection features design elements such as fairies, pansies, fireflies, Cupid’s wings, and moonlit forest motifs, transporting the wearer into a fairy-tale woodland. These pieces are not just beautiful accessories but also art pieces carrying ancient legends and a deep love for nature.
The Midsummer Night collection will also be available at the Singapore pop-up store, offering fans a unique opportunity to experience the magic of this enchanting collection in person.
Target Audience: Young Women Who Cherish Nature and Elegance
The “Midsummer Night” collection mainly targets young women aged 18 to 35, especially college students and those who favor nature-inspired fashion and lifestyle. This collection perfectly suits individuals who value symbolic and emotional meanings in romantic relationships, as well as bloggers who share nature and art-themed content on social media. Each piece is carefully designed to reflect the wearer’s unique taste and worldview, setting it apart from ordinary commercial products.
Pansy Flower Moss Agate Ring: Where Folklore Meets Charm
One of the standout pieces in the collection is the Jeulia Midsummer Night Pansy Flower Moss Agate Engagement Ring, which combines the magic of nature and folklore. The moss agate stone features delicate vein patterns that look as if they’ve touched the forest itself. The natural cloudiness of the stone and the petal-shaped silver bands create an organic and slightly shifting texture, as if the ring is alive. Every detail is thoughtfully crafted, resembling a whispered fairy tale. This ring is ideal for those who want to express their love through the deepest elements of nature
Nature’s Romance: A Ring Inspired by Folklore and Mystery
The Jeulia Midsummer Night Mystery Forest Moss Agate Ring Set is a rare piece crafted with the magic of nature and fairy-tale elements. The delicate veins on the moss agate stone appear as if touched by the forest itself. The silver petal shapes and the natural cloudiness of the stone give the ring a vibrant, organic feel. This ring is a perfect choice for those who want to express their love through the deep beauty of nature.
Moonstone Ring: Carrying the Beauty of Moonlight on the Finger
The Pansies in Moonlight Moonstone Ring brings the mysterious charm of moonlight into everyday jewelry. The main moonstone sparkles like stars in a galaxy when the finger moves, while the petals transition gradually from white to sapphire blue—reminiscent of moonlight filtering through dense forests. Its minimalist and thin design makes it perfect for daily wear while maintaining its aesthetic and symbolic value. The harmony of moonstone’s cool tones adds tranquility and a mystical aura to this ring.
Love-in-idleness Ring: A Legendary View of Love
The Jeulia Midsummer Night “Love-in-idleness” Three Stone Purple Rose Ring is a special model that merges an ancient love legend with modern design. Inspired by Cupid’s arrow turning a white flower into the purple “love-in-idleness,” this ring’s octagonal purple center stone symbolizes profound love. The two accompanying stones represent love’s past, present, and future. This design can be a meaningful gift or a unique engagement ring symbolizing an eternal bond.
Fairy Heart Necklace: The Fairy Queen and the Romance of Theater
Completing the collection, the Fashion Two-Tone Fairy Heart Necklace depicts the Fairy Queen from Shakespeare’s enchanted forest in a two-tone design. The fairy’s golden hair and silver wings surround a heart-shaped lavender stone with unique facets reflecting a dreamy glow. This necklace combines delicacy with everyday wearability, perfectly matching various outfits while retaining the romantic atmosphere of the stage.
Jeulia “Midsummer Night” Collection and Pop-Up Store Experience in Singapore
Jeulia’s “Midsummer Night” collection is specially crafted for romantics and nature lovers. Each piece reflects the mystical and magical atmosphere of summer evenings, capturing attention with its delicate details. The collection also features a limited-edition jewelry line inspired by Singapore’s iconic Changi Airport glass dome and indoor waterfall, showcasing Jeulia’s innovative approach and respect for local culture.
The pop-up store will be located at JEWEL Changi Airport L1-CL-A&B and open from June 13 to September 2, 2025. The event’s theme is Summer Love Symphony, with the slogan Summer Shine at Changi — Jeulia’s Gems Await You!. Visitors will have the opportunity not only to admire stunning jewelry pieces but also to enjoy an interactive and high-quality shopping experience. Through this initiative, Jeulia reaffirms its commitment to quality, craftsmanship, and meaningful customer connections.
