Hey everyone wealth of experience, we explore how to approach pricing at different stages of a fintech company’s journey, from pre-PMF simplicity to the nuanced strategies of scaling businesses. The key takeaway? Simplicity wins in the early days, but as you grow, pricing becomes a powerful lever to capture value and fuel scalability.
We delve into customer-driven discovery, value-based pricing, and even the art of “kicking the can down the road” with freemium models, offering practical steps for determining willingness to pay. Real-life examples, like Square’s transparent flat-fee pricing and Atlassian’s clever segmentation with JIRA Service Desk, highlight how the right pricing model can drive adoption and set the foundation for long-term success.
And if you’re gearing up to launch a second product, we’ve got you covered! From revisiting pricing metrics to avoiding cannibalization with smart segmentation, this guide is packed with actionable insights to help you navigate pricing with confidence. Whether you’re just starting out or scaling up, this edition will help you turn pricing into a competitive advantage. Let’s dive in together and unlock the full potential of your fintech journey!
All the credits go to Andreessen Horowitz's (aka a16z) team.
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