Based on the NCPD, youth, who type 35% of the Kenyan inhabitants, have the very best unemployment charge of 67%. With restricted formal job alternatives and rising financial pressures, many younger persons are compelled to discover different technique of livelihood, together with entrepreneurship.
To raised perceive the views of Kenya’s youth on employment and entrepreneurship, GeoPoll performed a survey capturing insights into their aspirations, challenges, and perceived alternatives. This report highlights the important thing findings from the survey and sheds gentle on the present state of youth employment, their attitudes towards entrepreneurship, and the structural limitations they face in attaining financial stability.
Demographic Overview
The survey gathered suggestions from a assorted group of younger individuals in Kenya. The members ranged from 18-35 years outdated, with the biggest share being between 25-35 years outdated (64%), and comprised 63% male and 37% feminine. A big quantity held faculty levels (70%).
Family Revenue
When requested about their current family earnings, the biggest group, at 44%, makes lower than Kes. 30,000. That is adopted by 20% who earn between Kes. 30,000 and Kes. 50,000, after which 17% who’ve an earnings starting from Kes. 50,000 to Kes. 80,000. Solely 6% mentioned they earn over Kes. 150,000.
Key Findings
Employment Standing
The findings revealed a combined image: 38% of respondents recognized as unemployed, highlighting the continuing wrestle for secure job alternatives. Conversely, 37% reported being employed full-time, whereas 26% indicated part-time employment, reflecting the varied methods younger persons are collaborating within the workforce.
Prime employment sectors in Kenya
Amongst these surveyed, 19% recognized themselves as working within the Data and Communications Expertise (ICT) sector, making it the biggest group. Kenya is famend for expertise management throughout the continent. A whole lot of Kenyan youth work within the digital financial system, together with distant work, freelancing, and content material creation, which made the federal government implement the Digital Service Tax.
The agribusiness sector accounted for 14% of employment. Moreover, one other 14% of respondents reported being concerned within the sale of products and providers, significantly throughout the grocery store trade. The lodge and tourism sector comprised 12% of the workforce, whereas 8% have been employed in each finance and insurance coverage. The manufacturing sector employed 7% of employees, and transportation accounted for five% of employment. The development trade, , which the federal government has been pushing via the Reasonably priced Housing Program, represented 3% of these employed.
Facet Hustles
Regardless of the variations in employment standing, the vast majority of respondents (71 %) reported having facet hustles—small-scale entrepreneurial actions that complement their earnings. This highlights the resilience and flexibility of Kenya’s youth, who’re leveraging their expertise and creativity to navigate an unpredictable financial setting.
In search of for Employment
Among the many people recognized as unemployed, which constitutes 37% of the surveyed inhabitants, a big 91% are actively in search of employment. Inside this group, 33% have reported that their job search has prolonged over the previous two years. A further 26% have been looking for a couple of yr however lower than two years, whereas 24% have been in pursuit of employment for a length of six months to 1 yr. Lastly, 18% have begun their search throughout the final six months.
Unemployment challenges
When requested about a number of the challenges they confronted as being unemployed, a staggering 80% of respondents cited a scarcity of job alternatives as the first hurdle. Moreover, 42% pointed to the pervasive situation of nepotism and cronysm, expressing frustration over the need of private connections to safe employment. Inadequate networking alternatives have been highlighted by 39% of members, whereas 34% underscored insufficient assist from authorities and establishments as a barrier. Different vital challenges embrace lack of labor expertise (32%), restricted entry to profession steerage (17%), and expertise mismatches (17%). Psychological well being struggles and low morale additionally emerged, with 6% noting the emotional toll of extended unemployment.
Entrepreneurship
The survey revealed a robust entrepreneurial spirit amongst Kenyan youth, with an amazing 87% expressing curiosity in beginning their very own companies. This highlights a rising inclination towards self-employment as a pathway to financial independence and alternative.
Moreover, the survey discovered that 56% of respondents desire working their companies full-time, whereas 39% expressed curiosity in pursuing entrepreneurship on a part-time foundation. Notably, 6% remained unsure about their most well-liked strategy.
Entrepreneurship Sector
With regards to sectors of curiosity, retail and commerce emerged as probably the most desired subject, attracting 33% of the respondents. Agriculture adopted intently with 27%, reflecting the sector’s longstanding significance in Kenya’s financial system. Expertise ranked third at 21%, highlighting the rising enchantment of innovation and digital options among the many youth. These preferences underscore a mix of conventional and fashionable entrepreneurial pursuits formed by each market alternatives and rising developments.
Entrepreneurship Barrier
Beginning a enterprise in Kenya presents a number of challenges for youth. A big 72% of respondents cited lack of entry to capital as the first impediment, limiting their means to understand their concepts. Moreover, 9% famous the absence of assist programs or mentors, whereas 7% talked about market competitors as a barrier to sustaining their companies.
Moreover, 6% recognized a scarcity of enterprise data and expertise, pointing to deficiencies in schooling and coaching. Additionally, 6% expressed uncertainty about beginning their ventures, whether or not because of unclear enterprise concepts or being overwhelmed by too many choices. These findings underscore the necessity for improved entry to funding, mentorship, and capacity-building initiatives for younger entrepreneurs in Kenya.
Alternatives for younger individuals
A good portion of the youth in Kenya (60%) holds the idea that ample alternatives exist for younger people thinking about entrepreneurship. Nevertheless, 33% of the respondents categorical the opposite view, indicating that they consider there are inadequate alternatives obtainable. Moreover, 7% of the youth are unsure and shouldn’t have a transparent opinion on the matter.
Help
Monetary assist (grants and loans) (82%) – is probably the most sought-after type of help for aspiring younger entrepreneurs, with 82% of respondents figuring out it as essential to beginning their companies. This highlights the numerous function of entry to capital in empowering youth to beat monetary limitations and kickstart their ventures. Mentorship and steerage (51%) – The survey additionally discovered that mentorship and steerage are extremely valued by younger entrepreneurs, with 51% of respondents figuring out them as important types of assist.
Ability coaching packages (51%) – The survey additional revealed that ability coaching packages are a key want for younger entrepreneurs, with 51% of respondents highlighting their significance. These packages play a vital function in equipping youth with sensible data and experience to handle and develop their companies successfully.
Authorities Insurance policies and incentives (45%) – 45% of respondents recognized Authorities insurance policies and incentives as an vital consider beginning a enterprise. This highlights the necessity for favorable insurance policies, similar to tax incentives, subsidies, and business-friendly rules, which may also help scale back limitations to entry for younger entrepreneurs.
Networking occasions (39%) – Networking occasions have been acknowledged as an important assist mechanism, with 39% of respondents emphasizing their significance. These occasions present younger entrepreneurs with priceless alternatives to attach with potential companions, traders, and trade specialists, fostering collaboration and enterprise development.
Coaching Packages
The survey revealed that 54% of respondents have engaged in entrepreneurial or enterprise coaching packages provided by both governmental or non-governmental organizations. Amongst those that participated, 34% reported that these packages reasonably enhanced their entrepreneurial and enterprise expertise. Moreover, 29% famous a slight enchancment, whereas 26% skilled a big enhancement of their expertise. Conversely, 10% of members indicated that they noticed no enchancment from the coaching obtained.
Methodology/About this Survey
This Unique Survey was run by way of the GeoPoll cell software between the tenth and fifteenth of November 2024 in Kenya. The pattern dimension was 749, composed of random app customers between 18 and 35. For the reason that survey was randomly distributed, the outcomes are barely skewed in direction of youthful respondents.
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