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In This Article
Yearly, Zillow releases its checklist of the high U.S. housing markets for 2025 based mostly on projected residence worth development, job developments, and purchaser competitors. For conventional actual property traders, these cities would possibly seem to be gold mines. However for short-term rental (STR) traders, the questions are solely totally different:
Are STRs authorized and sustainable in these cities?
Will demand maintain sturdy regardless of regulation dangers?
Are you able to really generate constructive money circulation, or will residence costs eat your earnings?
A lot of Zillow’s picks aren’t trip rental scorching spots—they’re rising, high-demand residential markets the place laws, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?
How Zillow Selected These Markets
Zillow’s 2025 hottest markets have been ranked based mostly on:
Residence worth development: Projected appreciation for 2025
Proprietor-occupied family development: Extra everlasting residents transferring in
Job development vs. new building: Demand for housing outpacing new builds
Velocity of residence gross sales: Markets the place properties promote the quickest
These elements sign sturdy residence appreciation and purchaser demand, which is great for home flippers or long-term landlords.
Nonetheless, STRs’ success depends on solely various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use information from AirDNA and Zillow (information from March 13, 2025) to develop our rating system and evaluate it to different markets.
I confer with a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation info and supplies my overview of how strict its laws could also be in contrast to these of different markets.
Mild = STR-friendly: A easy allow is the best regulation.
Average = Proceed with warning: You are able to do STRs, nevertheless it turns into harder with cap limits, permits, and restrictions, and it might swap at any second.
Heavy = Robust opposition to STRs: Increased charges and extra necessities to be allowed to function.
With out any additional ado, right here’s a breakdown of Zillow’s high 10 markets and their viability as STRs.
Buffalo, NY
Market efficiency metrics:
AirDNA rating: 41/100 (Low)
Annual income (AR): $29,500 (+11% YOY)
Common day by day fee (ADR): $186.5
Occupancy fee: 51%
RevPAR: $99 (+10% YOY)
Energetic listings: 1,273 (+5% YOY)
Zillow median residence value: $224,133 (+5.5% YOY)
Yield: 14.3%
Regulation overview: Average
Professionals:
Potential fallback plan: May work as a long-term rental if STR fails.
Vacationer demand: Proximity to Niagara Falls supplies some demand.
Affordability: Residence costs are affordable, with a strong yield of 14.3%.
Cons:
Seasonality: Possible impacted by colder months, lowering occupancy.
Regulatory hurdles: Allow necessities and registration add friction for traders.
Booming market: As one in every of Zillow’s high markets, competitors is rising.
Remaining verdict: C+
Buffalo presents average STR potential as a result of its affordable residence costs and yield, however regulatory constraints and seasonality dangers maintain it again. It might work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or school renters.
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Indianapolis, IN
Market efficiency metrics:
AirDNA market rating: 83/100 (Good)
Annual income (AR): $28.7K (+12% YOY)
Occupancy fee: 48% (+1% YOY)
Common day by day fee (ADR): $200.57 (+11% YOY)
RevPAR: $98.58 (+13% YOY)
Energetic listings: 4,026 (+22% YOY)
Zillow median residence value: $222,887 (+3.6% YOY)
Regulation overview: Excessive
Professionals:
Excessive investability AirDNA rating (77): Robust market fundamentals for actual property funding. This metric compares the price of properties utilizing Zillow residence worth information to the common revenue of full-time short-term leases on Airbnb and Vrbo.
Income development (92): One of many highest-growing income markets. We calculate this by trying on the change in year-over-year RevPAR for properties that acquired bookings in each intervals.
ADR enhance (+11% YOY): Every day charges are rising, suggesting extra substantial host pricing energy.
Cons:
Oversaturation danger: Listings grew 22% YOY, which means competitors might outpace demand.
Tourism drawbacks: No standout vacationer sights that drive year-round demand until you’re a race automobile fanatic.
Remaining verdict: C-
Indianapolis has sturdy funding fundamentals and income development, however sturdy itemizing development and weak tourism enchantment make STRs a high-risk play. The market might change into oversaturated, making occupancy and pricing unstable. This market is finest fitted to mid-term leases (MTRs) focusing on touring professionals, sports activities occasions, and conventions.
Windfall, RI
Market efficiency metrics:
AirDNA market rating: 21/100 (Weak)
Annual income (AR): $47.4K (+5% YOY)
Occupancy fee: 59%
Common day by day fee (ADR): $314.50 (-1% YOY)
RevPAR: $189.69 (+3% YOY)
Energetic listings: 2,016 (+4% YOY)
Zillow median residence value: $403,947 (+6.3% YOY)
Regulation overview: Excessive restrictions and zoning limitations
Regulation overview: Average to excessive
Professionals:
Excessive income potential: One of many highest ADRs on this rating ($314.50) and strong annual income ($47.4K).
Rising rental demand: Occupancy charges are larger than many different cities on this checklist.
Cons:
Excessive residence costs: The median residence value of $403K makes producing sturdy STR money circulation tough.
Regulatory obstacles: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.
Seasonality and competitors: Demand fluctuates outdoors of summer time and educational seasons, making year-round bookings inconsistent.
Remaining verdict: D+
Windfall provides sturdy income potential for the fitting property sort, however the excessive value of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Traders would wish a waterfront or luxurious itemizing in a major location to make STRs viable right here. For many, the obstacles to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) focusing on school college students, professors, or company vacationers could also be a greater possibility on this space.
Hartford, CT
Market efficiency metrics:
AirDNA market rating: 90/100 (Robust)
Annual income (AR): $26.5K (+10% YOY)
Occupancy fee: 55% (+6% YOY)
Common day by day fee (ADR): $166.64 (+3% YOY)
RevPAR: $93.76 (+9% YOY)
Energetic listings: 939 (+17% YOY)
Zillow median residence value: $179,170 (+8.2% YOY)
Yield: 14.7% (Good)
Regulation overview: Excessive
Professionals:
Excessive AirDNA market rating (90): Signifies sturdy demand, income development, and funding potential.
Low residence costs: In comparison with different STR markets, resulting in strong money circulation potential.
Annual income: For a low-cost market, it checks out, and the 14.7% yield is a robust return on funding.
Cons:
Listings enhance: At 17% yr over yr, this might sign oversaturation within the close to future.
Regulatory tightening: STRs will change into costlier, particularly with licensing charges, zoning permits, and insurance coverage necessities.
Remaining Verdict: C+
Hartford provides first rate STR money circulation, sturdy appreciation potential, and a rising rental market, however incoming laws might make it extra expensive and difficult to function legally. Traders should be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns.
Given the rising competitors and the potential for extra restrictions, traders ought to rigorously weigh long-term STR viability earlier than getting into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra secure possibility on this market.
Philadelphia, PA
Market efficiency metrics:
AirDNA market rating: 70/100 (Average)
Annual income (AR): $28.6K (+15% YOY)
Occupancy fee: 54% (+6% YOY)
Common day by day fee (ADR): $172.70 (+9% YOY)
RevPAR: $95.29 (+16% YOY)
Energetic listings: 6,747 (+3% YOY)
Zillow median residence value: $218,590 (+3.9% YOY)
Yield: 13.2% (First rate)
Regulation overview: Average to excessive
Professionals:
Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and important occasions.
Robust income development: Annual income is up 15% yearly, and RevPAR is rising by 16%.
Cons:
6,747 energetic listings: Up 3% YOY, making it tougher for brand spanking new hosts to face out.
Sophisticated allow course of: A number of licenses and zoning approvals.
Remaining Verdict: C+
Philadelphia’s short-term rental market provides sturdy income potential however comes with heavy competitors, strict laws, and tax burdens. Distinctive, high-end, and experience-driven properties have the perfect probability of success, whereas common listings wrestle to face out.
Traders Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of laws add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.
St. Louis, MO
Market efficiency metrics:
AirDNA market rating: 71/100 (Average)
Annual income (AR): $29K (+7% YOY)
Occupancy fee: 54% (+5% YOY)
Common day by day fee (ADR): $176.81 (+2% YOY)
RevPAR: $98.10 (+7% YOY)
Energetic listings: 3,325 (-9% YOY)
Zillow median residence value: $173,661 (+2.4% YOY)
Yield: 16.8% (Among the finest)
Regulation overview: Average
Professionals:
Excessive STR yields: These are at 16.8%, because of reasonably priced residence costs and substantial rental revenue.
Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new laws take impact.
Cons:
New laws: May gradual STR funding, notably for non-owner-occupied properties.
Two-night minimal keep requirement: This might restrict flexibility and scale back bookings from one-night enterprise vacationers in some areas.
Remaining Verdict: B-
St. Louis has been a top-tier money circulation marketplace for STR traders, with low residence costs, excessive rental yields, and regular demand. Nonetheless, new laws might make it tougher for traders to enter and function profitably in the long term.
St. Louis stays among the finest markets for STR money circulation. Nonetheless, traders ought to intently watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines might nonetheless see sturdy returns, however non-owner-occupied STRs will face rising restrictions.
Charlotte, NC
Market efficiency metrics:
AirDNA market rating: 92/100 (Robust)
Annual income (AR): $32.1K (+14% YOY)
Occupancy fee: 55% (+10% YOY)
Common day by day fee (ADR): $195.07 (+5% YOY)
RevPAR: $109.82 (+15% YOY)
Energetic listings: 4,625 (+2% YOY)
Zillow median residence value: $393,531 (+0.9% YOY)
Yield: 8% (Low)
Regulation overview: Average to excessive
Professionals:
Excessive income development: Annual income is up 14% YoY, and RevPAR is rising by 15%.
Occupancy fee: Growing, suggesting sturdy demand.
Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.
Cons:
Residence costs: Producing sturdy STR money circulation is difficult.
Low yield (8%): Traders could wrestle to interrupt even, particularly with mortgage prices.
Remaining Verdict: B-
Charlotte provides rising STR income development and robust demand, however excessive residence costs and low yield make it tough for many traders to realize sturdy money circulation. The market favors luxurious, high-end STRs with distinctive facilities, whereas customary listings could wrestle with profitability.
For traders contemplating Charlotte, make sure to consider taxes, zoning restrictions, and residential costs earlier than getting into the market. Mid-term leases (MTRs) focusing on enterprise professionals, medical vacationers, and company relocations could present a extra secure different on this rising metropolis.
Kansas Metropolis, MO
Market efficiency metrics:
AirDNA market rating: 98/100 (Wonderful)
Annual income (AR): $35.9K (+20% YOY)
Occupancy fee: 57% (+9% YOY)
Common day by day fee (ADR): $206.41 (+11% YOY)
RevPAR: $120.25 (+20% YOY)
Energetic listings: 2,668 (-5% YOY)
Zillow median residence value: $236,159 (+3.1% YOY)
Yield: 15.3% (Robust)
Regulation overview: Average
Professionals:
Excessive income potential: Annual income is up 20% yr over yr, and RevPAR can be rising 20%—one of many strongest development charges on this checklist.
Demand rising: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.
Constant tourism: Robust native sports activities, music, and meals scene.
Cons:
Kansas Metropolis is rising STR oversight, and laws could tighten additional.
Zoning legal guidelines: Notably in residential areas with STR limitations.
Remaining Verdict: B
Kansas Metropolis stays one of many strongest STR markets on this checklist. It’s reasonably priced, has excessive income potential, and has a robust yield. The mix of rising occupancy, sturdy income development, and declining energetic listings makes it a horny funding alternative.
Nonetheless, potential regulatory shifts and rising metropolis oversight imply traders should keep knowledgeable and guarantee compliance to keep away from expensive fines or shutdowns. Those that safe the fitting property in a positive zoning space might see substantial long-term success, however new traders ought to rigorously consider neighborhood laws earlier than shopping for.
Richmond, VA
Market efficiency metrics:
AirDNA market rating: 89/100 (Robust)
Annual income (AR): $29.3K (+9% YOY)
Occupancy fee: 57% (+5% YOY)
Common day by day fee (ADR): $173.70 (+3% YOY)
RevPAR: $100.32 (+8% YOY)
Energetic listings: 1,579 (+7% YOY)
Zillow median residence value: $355,189 (+3.8% YOY)
Yield: 8% (Low)
Regulation overview: Average
Professionals:
Robust STR demand: Excessive occupancy (57%) and rising income (+9% YOY).
Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.
Cons
Residence costs: Limiting money circulation potential and making it tough to realize sturdy ROI.
Low yield (8%): Most traders will wrestle to realize sturdy short-term returns.
Strict owner-occupied guidelines: In residential zones, it’s powerful for full-time traders to function STRs.
Remaining Verdict: C+
Richmond provides sturdy rental demand, secure occupancy, and rising income, however low money circulation, strict zoning legal guidelines, and excessive allow prices make STR investing tough.
STRs solely make sense for owner-occupied hosts or traders focusing on nonresidential zones, the place there may be extra flexibility. As a consequence of zoning restrictions on multifamily buildings, Richmond is a tricky market to develop in for these trying to scale STRs.
General, Richmond is healthier fitted to mid-term leases (MTRs) focusing on enterprise vacationers, college students, and distant staff somewhat than short-term trip leases. Traders ought to rigorously consider compliance prices earlier than getting into this market.
Salt Lake Metropolis, UT
Market efficiency metrics:
AirDNA market rating: 31/100 (Weak)
Annual income (AR): $36K (+3% YOY)
Occupancy fee: 61% (+1% YOY)
Common day by day fee (ADR): $205.03 (+1% YOY)
RevPAR: $119.57 (+2% YOY)
Energetic listings: 4,740 (+4% YOY)
Zillow median residence value: $559,027 (+2.7% YOY)
Yield: 6% (Low)
Regulation overview: Excessive
Professionals:
Robust occupancy fee (61%): Demand exists, notably from outside tourism and ski season guests.
ADR is excessive: Serving to increase general income potential.
Cons:
Residence costs: A median value of $559,027 makes it tough to realize constructive money circulation.
STRs are solely allowed in industrial and mixed-use zones, considerably limiting accessible stock for STR traders.
Remaining Verdict: D+
Salt Lake Metropolis’s short-term rental market is among the riskiest on this checklist as a result of zoning restrictions, excessive residence costs, and the looming risk of a statewide ban on STRs. Whereas occupancy charges and day by day income are first rate, obstacles to entry are steep, and authorized dangers might make STR investments unsustainable in the long term.
Remaining Rating of Zillow’s STR Markets for 2025
Kansas Metropolis, MO: B
St. Louis, MO: B-
Charlotte, NC: B-
Buffalo, NY: C+
Philadelphia, PA: C+
Hartford, CT: C+
Richmond, VA: C+
Indianapolis, IN: C-
Windfall, RI: D+
Salt Lake Metropolis, UT: D+
Ought to You Spend money on These STR Markets?
If you happen to’re new to STRs, I don’t suggest investing in any of those cities until:
You totally perceive native STR laws and may navigate permits.
You purchase an unrestricted property that isn’t prone to future bans.
You realize the market nicely and have a backup LTR plan.
I all the time want correct trip rental locations over cities like these. However if you need an exit technique, excessive LTR demand and appreciation might be sturdy outs.
Remaining Ideas
Rules matter greater than income potential. STR-friendly trip cities are likely to beat oversaturated metro markets. Select correctly.
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Garrett Brown
Brief-Time period Rental Knowledgeable & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
In This Article
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