Phil Tomlinson, SVP of TaskUs, oversees the corporate’s world choices, together with Belief & Security, AI Providers, Digital Buyer Expertise, and Threat & Response. With over 20 years of expertise, he develops digital options and advocates for higher psychological well being within the office.
TaskUs is a worldwide outsourcing firm that gives next-generation digital companies and buyer expertise options for high-growth companies. Specializing in Belief & Security, AI Providers, Digital Buyer Expertise, and Threat & Response, TaskUs helps corporations scale effectively whereas sustaining top-tier help and safety. With a give attention to innovation, agility, and worker well-being, TaskUs companions with a few of the world’s main manufacturers to ship distinctive outcomes.
TaskUs emphasizes a stability between technological innovation and human-centric AI. How does this philosophy affect the event and implementation of your AI options throughout industries?
At TaskUs, we imagine AI ought to increase and empower human experience moderately than exchange it. So we design and deploy our AI options for that interplay. Whereas we design to automate, we don’t search to automate a complete workflow. We perceive the place within the course of human experience is most beneficial, then combine and optimize the AI to profit from that experience. This serves to enhance the final word outcome, lowering the variety of false positives in fraud detection, for instance, compared with absolutely automated approaches.
We discover this integration method that anticipates whole workflows enhances human decision-making, resulting in smarter, more practical options, whether or not it’s in buyer help, content material moderation, or danger evaluation, and so on.
Are you able to elaborate on how TaskUs leverages its proprietary platform, TaskGPT, to reinforce each productiveness and buyer experiences?
TaskGPT is an AI platform that makes use of GenAI to spice up productiveness and enhance buyer experiences. It automates routine duties in order that human brokers can deal with extra complicated points. The platform quickens workflows and helps brokers present sooner, extra correct responses.
TaskGPT helps brokers retrieve info and make good recommendations in real-time, which makes buyer interactions smoother and extra environment friendly. The demo on our web site reveals how the platform can course of queries immediately, ship helpful insights, and personalize responses—making customer support sooner and more practical. By mixing AI-driven automation with human oversight, TaskGPT helps scale operations with out sacrificing high quality, main to raised buyer satisfaction and faster resolutions.
What position does TaskUs play in serving to purchasers navigate the challenges of deploying AI responsibly whereas making certain transparency and moral concerns?
We develop AI governance frameworks that target equity, accountability, and transparency in decision-making. Our method consists of utilizing various coaching knowledge to assist mitigate bias and guarantee AI fashions align with societal expectations. We additionally be sure AI techniques are explainable and their choices might be simply understood to offer full transparency. As AI continues to evolve, we’ll maintain integrating human oversight and danger administration strategies to ensure AI deployments don’t simply adjust to regulatory requirements, however are each protected and moral.
Agentic AI is poised to revolutionize industries with its action-oriented capabilities. What are a few of the most promising purposes of Agentic AI that TaskUs is at present exploring or supporting?
Agentic AI shifts AI functionality from passive responses to proactive, decision-making brokers by combining GenAI’s content material creation capabilities with a few of the rules from extra conventional programming, permitting us to empower the AI to behave, however inside a specified set of circumstances or pointers. We’re exploring methods Agentic AI can anticipate buyer wants after which take motion. For instance, by scheduling a gathering or issuing a refund with out requiring human intervention. In fraud detection, Agentic AI can analyze real-time knowledge and behavioral patterns to anticipate and forestall fraudulent actions earlier than they happen. In healthcare, it will probably deal with elements of claims processing and appointment scheduling, boosting operational effectivity. These action-oriented capabilities assist optimize workflows and ship superior buyer experiences.
How does TaskUs handle the potential dangers related to Agentic AI, notably in industries like fintech and social media?
We mitigate potential dangers by taking multi-pronged method. First, we construct and deploy AI options aligned with moral requirements, particularly in high-stakes industries like fintech and social media. Additionally we will usually faucet into a corporation’s current corpus of directions, pointers, and rules that govern human decision-making. Agentic AI can faucet these shops to tell its skill to behave.
A powerful a part of our danger mitigation will not be designing our AI options to automate away the human component – we incorporate robust human oversight into all our AI-driven processes. This ensures that any AI-driven choices are monitored and might be adjusted or corrected when vital.
Lastly, we check and validate our AI options to ensure they function inside protected and efficient parameters. We work carefully with purchasers to construct AI fashions which are each environment friendly and moral. Our method ensures that AI-driven actions are in step with regulatory requirements and assist mitigate dangers like bias and misinformation.
AI security is a rising concern for companies. What safeguards or finest practices has TaskUs carried out to make sure the accountable use of AI in vital purposes?
We prioritize equity and transparency by conducting thorough bias audits and equity checks to ensure our AI fashions are equitable. We defend delicate knowledge with robust cybersecurity measures to scale back the danger of breaches. Explainability is a key a part of our method, ensuring that AI choices are comprehensible for each companies and shoppers. Human oversight in high-risk conditions ensures the AI techniques don’t make vital errors. By repeatedly monitoring AI fashions and dealing to satisfy business requirements, we guarantee accountable AI deployment whereas sustaining belief and regulatory compliance.
Along with your intensive expertise in Belief & Security, how do you see AI evolving to deal with misinformation, content material moderation, and different societal challenges?
TaskUs is a pacesetter in utilizing AI to assist deal with misinformation and dangerous content material. We companion with corporations creating the world’s most superior GenAI fashions and have extremely skilled, deeply skilled devoted groups that safeguard platforms and firms from rising threats and dangerous actors. Our AI-driven content material moderation options detect and tag hate speech and dangerous content material in real-time, permitting platforms to take away problematic materials earlier than it spreads. Our AI fashions take into account each context and intent, serving to to stop over-censorship and making certain that authentic content material stays accessible. Moreover, we help world platforms by utilizing AI for scalable multilingual moderation, making certain content material insurance policies are upheld throughout various languages and cultures.
How does TaskUs collaborate with purchasers to make sure that their AI deployments align with rising requirements for equity, accountability, and transparency?
We work carefully with purchasers to develop tailor-made AI governance frameworks that prioritize equity, accountability, and transparency. We construct accountable AI insurance policies, conduct equity audits to determine and handle potential biases, and provide compliance coaching to make sure AI stakeholders are geared up with the data they want. Moreover, we help purchasers in complying with world rules and moral AI requirements, offering the instruments vital for transparency and auditability. Our method ensures that AI techniques should not solely efficient but additionally accountable, supporting moral deployments that meet each enterprise targets and societal expectations.
Using artificial and hybrid knowledge is gaining momentum. How does TaskUs help purchasers in using these knowledge varieties to reinforce mannequin accuracy and scale back bias?
Artificial and hybrid knowledge can enhance mannequin accuracy and scale back bias. We use artificial knowledge to enhance real-world datasets, making certain that AI fashions have a extra various and consultant base for making predictions. By combining artificial knowledge with curated, real-world knowledge, we improve the standard of coaching datasets whereas addressing biases which will exist in some knowledge sources. These strategies additionally guarantee privateness compliance, as artificial knowledge does not contain personally identifiable info. By integrating these knowledge varieties into coaching workflows, we’re creating extra inclusive, correct, and safe AI fashions.
What are the most important challenges you’ve encountered in introducing artificial and hybrid knowledge options, and the way have you ever overcome them?
As a result of it’s “artificial,” or fabricated, making artificial knowledge “actual” is usually a problem. Sustaining compliance with privateness rules and stopping the replication of biases within the artificial knowledge can be difficult. We use real-world eventualities and superior generative strategies to create artificial knowledge to make it as practical as doable. We additionally collaborate with authorized and compliance groups to make sure our artificial knowledge aligns with privateness rules like GDPR and CCPA, minimizing privateness dangers. Lastly, we don’t mechanically “belief” our artificial knowledge to be bias-free – we rigorously validate it to ensure it’s not biased, and we maintain refining our fashions based mostly on what we study from the validation.
Multilingual AI has the potential to interrupt language boundaries. How is TaskUs enabling companies to create extra inclusive and culturally conscious AI options?
We practice our fashions on various linguistic datasets to reinforce accuracy throughout a number of languages. This helps us enhance speech-to-text and pure language processing (NLP) capabilities so we will present real-time multilingual buyer help and engagement with world prospects. We additionally combine cultural variations into our AI options to align content material with native norms and sensitivities. This allows our AI options to resonate with a wider vary of customers and successfully breaks down language boundaries.
Thanks for the good interview, readers who want to study extra ought to go to TaskUs.
