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3 Common Mistakes Smart People Make When Building a Personal Brand | by Jacqueline Tydus | The Startup | Aug, 2025

3 Common Mistakes Smart People Make When Building a Personal Brand | by Jacqueline Tydus | The Startup | Aug, 2025
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Photo by Carl Heyerdahl on Unsplash

Alright, let’s talk about the mistakes I see way too many smart people make when they try to build their personal brand.

Now, I know the term “personal brand” can feel a little… icky. Like you’re suddenly expected to become a walking LinkedIn quote machine or turn your face into a logo. But the truth is, if you’re trying to get your ideas out there or, get more clients or opportunities, people kinda need to know you exist.

I’ve spent years working behind the scenes with trainers, consultants, and business owners. Some are brilliant at what they do, like truly life-changing kind of good. But when it comes to showing up online?

They mean well, but they end up sabotaging themselves in ways they don’t even realize. So, if you’re out here trying to build your presence without becoming a soulless content robot, here are 3 common mistakes to watch out for and how to sidestep them like a pro.

Here are the top 3 common ways even the best can mess it up and how you can avoid falling into the same trap.

Mistake #1: Only showing up when you need something



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Tags: AugBrandBuildingCommonJacquelinemistakespeoplePersonalSmartStartupTydus
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