Looking for an entire rundown of streaming statistics? We’ve rounded up 28, only for you.
Heading into 2025, shifting shopper traits are reshaping the streaming trade. From how lengthy shoppers are hanging out on streaming platforms to what they’re prepared to shell out for entry, issues are transferring quick. Get able to discover the newest streaming statistics and delve into the necessities of TV bundles, subscriber turnover, and the fascinating realm of viewership.
Earlier than we dive in, let’s make clear some key phrases. When you’re already conversant in the fundamentals, be at liberty to skip this glossary and soar straight to the principle content material.
What’s streaming?
Streaming is once you watch or take heed to stuff on-line with out downloading it first. Netflix, YouTube, and Spotify are all examples of streaming. You can begin watching a film or listening to a track nearly immediately. It’s tremendous handy and works throughout completely different gadgets. It’s protected to say streaming has completely modified how we get our leisure.
What’s linear tv?
Linear TV, then again, is the old-school method of watching TV. Exhibits come on at set occasions, and also you tune in to look at them stay. Channels like ABC, BBC, and NBC broadcast TV on this method. It’s nice for stuff like sports activities or information.
What’s a streaming bundle?
A streaming bundle is once you get a number of streaming companies collectively in a single package deal. It’s often cheaper than paying for each individually. For instance, you may get Hulu, Disney+, and ESPN+ multi function bundle. They’re a good way to economize and nonetheless watch a mixture of exhibits, films, and stay sports activities.
What’s FAST TV?
FAST TV (free, ad-supported tv) is a sort of streaming service the place viewers can watch content material free of charge, however with advert breaks included. Platforms like Tubi, Pluto TV, and FreeVee supply this mannequin, giving customers entry to films, exhibits, and even stay channels with out the necessity for a subscription. Whereas advertisements break up the content material, FAST TV appeals to budget-conscious viewers who need to get pleasure from a variety of leisure with out paying a month-to-month price.
28 TV and streaming statistics: Key traits, habits, and regional variations
89% of shoppers around the globe watch broadcast TV day by day.
76% of shoppers watch on-line TV/streaming day by day.
On common, shoppers spend 1 hour and 22 minutes a day watching on-line TV/streaming (10 minutes lower than the height in 2022) and 1 hour 47 minutes a day watching linear/broadcast TV.
26% of shoppers say they’ve paid for a TV streaming service within the final month.
52% of US TV watchers say subscriptions are getting too costly, which is a 77% improve since 2020.
43% of US TV watchers say they binge-watch greater than 3 episodes of a present at a time.
19% of US TV watchers choose streaming a sequence with scheduled weekly releases.
There’s been a 40% improve in US shoppers preferring weekly releases since 2020.
Individuals watch a median of three hours and a pair of minutes of linear TV every day.
Saudi Arabia, South Africa, and Egypt lead in day by day streaming time, averaging 1 hour and 52 minutes per day.
Japan and South Korea path in streaming time, with solely 20 minutes and 44 minutes of streaming day by day, respectively.
24% of individuals globally like to stream worldwide content material, with Brazil (46%) and the Philippines (35%) main this development.
60% of Germans choose dubbed content material, whereas 73% of Malaysians choose subtitles.
39% of shoppers who’re contemplating or have canceled a subscription say value is the principle cause, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many companies (29%).
75% of shoppers aren’t contemplating canceling their TV subscription.
29% of Gen Z and millennial TV viewers within the US get pleasure from watching exhibits that others discuss.
28% of shoppers who plan to cancel a minimum of one TV subscription use a paid-for membership web site for following creators.
49% of shoppers say decrease prices than particular person subscriptions would make them join a TV streaming bundle, whereas 40% say high-quality content material would make them enroll, and 33% say ad-free content material.
Gen Z and millennials present the best curiosity in TV streaming bundles (60%).
Gen X and child boomers present decrease curiosity (50% and 35%, respectively).
Child boomers are 9% extra seemingly (and Gen X are 6% extra seemingly) than the typical shopper to say that entry to stay sports activities occasions would entice them to join a bundle of TV streaming companies.
17% of US TV watchers say they’ve used Tubi within the final month.
15% of US TV watchers say they’ve used The Roku Channel.
The variety of Individuals utilizing FreeVee has elevated by 92% since Q2 2022.
15% of streamers say they’ve downgraded or canceled a subscription due to advertisements being launched.
63% of shoppers who’ve watched a TV present/movie on a streaming service say they’ve saved their subscription the identical in response to advertisements, whereas 11% say they’ve upgraded to keep away from advertisements.
Gen Z is eighteen% extra seemingly and millennials are 9% extra seemingly than the typical on-line TV streamer to favor personalised suggestions in advertisements.
How do streaming and TV habits differ around the globe?
The USA tops the charts for day by day broadcast TV watching, with Individuals glued to their screens for a median of three hours and a pair of minutes every day. Over within the UK, they’re not too far behind at 2 hours and 42 minutes. However in the case of streaming TV, Saudi Arabia, South Africa, and Egypt are method forward, with of us there streaming for about 1 hour and 52 minutes day by day. Japan and South Korea, then again, path behind, with solely 20 minutes and 44 minutes of streaming day by day respectively.
Additionally, a enjoyable truth: 24% of individuals like to stream worldwide content material. Brazil is forward with 46% of shoppers saying this, adopted by the Philippines at 35%. And there’s a cool cut up between individuals who choose dubbed versus subtitled content material. In Germany, 60% lean in the direction of dubbed, whereas in Malaysia, 73% go for subtitles.
How a lot time do folks spend on streaming vs. linear TV every day?
On common, shoppers are clocking in about 1 hour and 22 minutes day by day on streaming companies.
Whereas which may sound like so much, it’s really 10 minutes lower than the height we noticed again in 2022. Individuals are juggling between their favourite streaming platforms and conventional TV.
And in reality, it’s not as a lot time as folks spend on conventional, linear TV – which remains to be holding its floor. Customers are averaging 1 hour and 47 minutes day by day on conventional TV. So even with the rise of streaming, folks nonetheless love their common broadcast TV channels.
How many individuals pay for streaming companies?
A stable 26% of shoppers say they’ve paid for a streaming service within the final month. This exhibits that regardless of the rising prices, individuals are nonetheless prepared to shell out for his or her favourite exhibits and films.
However right here’s the kicker: with so many choices on the market, shoppers are getting choosy. Whereas a great chunk are sticking with paid subscriptions, 52% of US TV watchers really feel subscriptions are getting too costly, which is an enormous soar since 2020 — up 77%.
How many individuals use subscription bundles?
Bundles can supply a cheaper solution to entry a number of companies with out breaking the financial institution – and worth actually is a driver. 49% of shoppers say the cheaper price level of bundles would make them extra seemingly to join one, whereas 40% say high-quality content material would push them over the road, and 33% say ad-free content material would lure them in.
Youthful generations like Gen Z and millennials present the best ranges of curiosity in TV streaming bundles, with 60% saying they’re intrigued. Gen X and child boomers, then again, present decrease curiosity ranges (50% and 35%, respectively).
And let’s not neglect the stay sports activities angle. Child boomers are 9% extra seemingly, and Gen X is 7% extra seemingly than common to say that entry to stay sports activities occasions would encourage them to join a bundle of TV streaming companies.
Are shoppers canceling their TV subscriptions?
As shoppers tighten their purse strings in these robust financial occasions, what number of are contemplating switching off their subscriptions? Effectively, not many. Virtually 75% of shoppers aren’t even fascinated by canceling their TV subscriptions.
One cause for this loyalty is likely to be the standard of content material. Whether or not it’s the newest hit sequence, unique films, or simply all kinds of exhibits, the products are being delivered.
Why do folks cancel their TV subscriptions?
So what, if something, would make somebody cancel? And who’s first in line? Our knowledge exhibits that Individuals are 19% extra more likely to contemplate canceling a service as a result of they’re paying for too many. Throughout the globe, 39% of shoppers who’re contemplating canceling their subscription or who’ve already canceled theirs say value is the rationale, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many companies (29%).
In the meantime, 28% of shoppers who plan to cancel a minimum of one TV subscription use a paid-for membership web site for following creators.
How many individuals use FAST TV (Free ad-supported streaming companies)?
The choice of free, ad-supported companies is catching on. Increasingly more viewers are utilizing platforms like Tubi and The Roku Channel. In actual fact, 17% of US TV watchers say they’ve used Tubi within the final month, whereas 15% say they’ve used The Roku Channel.
And FreeVee? Its utilization shot up by 92% since Q2 2022 within the US. In the end, individuals are exploring alternative ways to get their leisure repair with out going over funds.
How do shoppers really feel about advertisements on streaming platforms?
Paying subscribers aren’t really too eager on advertisements. 15% of streamers say they’ve downgraded or canceled a subscription due to advertisements being launched. In the meantime, 63% of shoppers who’ve watched a TV present/movie on a streaming service say they’ve saved their subscription the identical in response to advertisements being launched, whereas 11% say they’ve upgraded to a costlier subscription to keep away from advertisements.
Weekly releases vs. binge-watching: What’s extra well-liked?
Binge-watching is a world pastime now. Round 43% of US TV watchers admit they dive into greater than three episodes of a present in a single sitting. For lots of viewers, binge-watching is the last word solution to chill out. Whether or not it’s devouring the newest crime drama or catching up on a comedy sequence, there’s one thing satisfying about getting misplaced in a narrative for hours.
However it’s not everybody’s preferrred evening. 19% of US TV watchers say they like streaming a sequence the place episodes have scheduled weekly releases. For this group of shoppers, there’s one thing concerning the anticipation and the build-up that will get them hooked. Bear in mind when everybody used to attend for a particular evening of the week to catch the newest episode of their favourite present? Effectively, some of us are nonetheless all about that life.
Key takeaways for media manufacturers, networks, and streaming companies
As we sit up for 2025, these streaming traits will proceed to form the evolving panorama. Listed below are some key takeaways:
Diversifying content material is vital: There’s a rising international urge for food for various content material which tells us a one-size-fits-all method gained’t work. Media manufacturers have to cater to various tastes and areas by providing a variety of content material sorts and pricing fashions.
Subscription fatigue is actual: With 52% of US TV shoppers feeling the pinch from rising subscription prices, there’s a transparent want for extra inexpensive, versatile choices. Manufacturers ought to contemplate not solely how one can worth companies competitively but additionally how one can package deal them in ways in which ship each worth and ease to the buyer.
Advert-supported streaming is on the rise: The rise of free, ad-supported platforms like Tubi and FreeVee alerts a possibility to faucet into viewers trying to lower prices with out compromising on content material. Media manufacturers ought to take this shift severely and assume strategically about how one can leverage ad-supported fashions whereas sustaining high quality.
Consumer preferences are fragmenting: Whereas binge-watching stays well-liked, 19% of viewers choose weekly releases. The problem for streaming platforms is to supply flexibility — assembly the wants of those that need all of it now and people who get pleasure from a extra paced viewing expertise.
In the end, manufacturers should be nimble and proactive, repeatedly adapting to shopper preferences and discovering new methods to innovate on this quickly shifting streaming world.
